Real entity signals: the LinkedIn company page, and the second ASMC paper

[robbyrob42]

Two entity gaps closed, both because the underlying profiles now exist.

1. Organization sameAs

The LinkedIn company page lists forensic technical witness services among Root System's, so organization.sameAs gets its first entry:

sameAs: ['https://www.linkedin.com/company/root-system-com/']

It rides the Organization node in the per-page @graph, so all eight routes carry it by @id rather than as eight separate entities.

The name mismatch, stated rather than buried. The node is named Root System Forensics; the page is Root System's. They are treated as one entity because they are one — the forensics practice is a service line, not a separate company. The field's own rule is that a sameAs pointing at a different entity is worse than none, so the comment records that the rule was applied rather than skipped. If the practice is ever incorporated separately, the entry moves to its own page and the relationship becomes parentOrganization.

2. The second publication

The profile listed one paper because one was what the older written bio recorded. The ORCID record lists two, both IEEE/SEMI ASMC 2000:

Paper	DOI
Evaluation of the 'HiVol' above-wafer in-situ particle monitoring sensor	10.1109/asmc.2000.902605
Evaluation of the yield impact of epitaxial defects on advanced semiconductor technologies	10.1109/asmc.2000.902550

Read off the public ORCID API, not transcribed from memory.

This is a schema change as well as a copy one. Publications feed subjectOf on the Person node, so the markup now claims two ScholarlyArticles, and the ORCID URL already in sameAs corroborates both — where a week ago it resolved to a record with no works on it.

Needs Rob's eye before merge

The co-author line reads "Co-authored with R. Williams, M. Akbulut and Wayne Chen." ORCID's contributor list gives those three and then repeats Rob's own name five times, which is plainly an import artifact. The names are probably right; the list is not provably complete. On an expert-witness credentials page that distinction is worth one look.

Why now

The post-#76 GEO audit put Brand & Entity at 4.25/10 — the worst category on the property and the one holding Schema back. The markup shipped in #76; the entities it pointed at did not exist yet. These are the first two.

Still open under #80: a Google Business Profile and a Crunchbase record.

Verification

yarn build clean. Confirmed in the built output: Organization.sameAs present on /, /method/, /experts/; both ScholarlyArticle nodes in the Person graph on /experts/robert-jacques/; both papers rendering in the visible Publications list.

Follow-up worth considering, not done here

ScholarlyArticle currently emits name and publisher only. Both papers have DOIs, and a DOI is the strongest identifier a citation can carry. Adding one to the publication shape would push Academic Trust further — it is a schema field addition, so it belongs in its own change.

🤖 Generated with Claude Code

https://claude.ai/code/session_01CpEXBMByKmpV1f9G7UUZhF