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Take AI out of the head position in the home title - #72

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Sep 3, 2026
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Take AI out of the head position in the home title#72
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Software, Data and AI Expert Witness — Vet Us First | Root System Forensics

Software, Data and Systems Expert Witness | Root System Forensics

AI sat directly against "Expert Witness", which grammatically makes it the specialty — the claim the Variant D reversal removed when the practice became four peer areas rather than an AI practice. At 79 characters search truncated the brand and kept the AI, so the version people actually saw read Software, Data and AI Expert Witness — Vet Us First.

Software stays in the head slot because software expert witness is the query with volume behind it. Systems carries the data-forensics and software-failure areas without naming either. 65 characters, inside the truncation budget.

AI and machine learning remains a practice area, in the meta description, in the Organization knowsAbout, and on /matters. It is no longer what the title says the practice is.

The vetting hook leaves the title and stays in the hero, where it reads Vet us the way they will.

Only the home title changes; the four route titles are untouched.

🤖 Generated with Claude Code

https://claude.ai/code/session_01J53xszP5CdZLXfhRJWsSyv

The title was "Software, Data and AI Expert Witness — Vet Us First". AI
sat directly against "Expert Witness", which grammatically makes it the
specialty -- the exact claim the Variant D reversal removed when the
practice became four peer areas rather than an AI practice. At 79
characters search also truncated the brand and kept the AI.

"Software, Data and Systems Expert Witness" keeps software in the head
slot, because that is the query with volume behind it, and "Systems"
carries the data-forensics and software-failure areas without naming
either. AI and machine learning remains a practice area, in the
description, in the Organization `knowsAbout`, and on /matters -- it is
no longer the thing the title says we are.

The vetting hook leaves the title and stays where it does more work: the
hero headline reads "Vet us the way they will."

Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01J53xszP5CdZLXfhRJWsSyv
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robbyrob42 merged commit 370e857 into primary Sep 3, 2026
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robbyrob42 deleted the rob/forensics-title branch September 3, 2026 22:57
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