Regional Marketing & GTM Strategist | LATAM Market Entry & Growth | AI-Augmented GTM

Most B2B SaaS companies enter LATAM with a global playbook and a translated deck.
I help them do it differently.

I work at the intersection of GTM strategy, product marketing, and LATAM market dynamics with a focus on how enterprise buyers in the region actually think, evaluate, and decide.

Over the years I've built across the full marketing mix: product positioning, field-led growth, integrated campaigns, and sales alignment. Always with LATAM at the center.

Lately, I've been adding AI tooling to the motion, building lightweight agents and resources that make GTM execution smarter without requiring an engineering team.

• 📋 LATAM GTM Playbook — Frameworks, checklists, and insights for B2B SaaS companies entering or scaling in LATAM
• 🤖 AI-assisted GTM tools and experiments (no-code → low-code)
• 📝 Essays and reflections on regional marketing, buyer psychology, and market entry strategy

GTM Strategy Regional Marketing LATAM Product Marketing B2B SaaS Market Entry AI-Augmented GTM Buyer Psychology Integrated Campaigns Field-Led Growth Sales Enablement

I'm currently open to:

• Regional Marketing Manager and Product Marketing roles in B2B SaaS with LATAM ambitions
• Consulting for teams entering or scaling in the region
• Speaking and collaborations on AI-driven GTM and LATAM market strategy

LinkedIn · Based in Brazil, globally-minded

If your product needs to land in markets that don't fit the default playbook. let's talk.