docs: add product strategy report for Street Tasks - #8
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Comprehensive product strategy report covering: - Product understanding and differentiation analysis - Competitive analysis (China and global markets, 15+ products) - Market gap analysis and opportunity identification - Short/mid/long-term iteration roadmap - Commercialization path (3 phases with pricing benchmarks) - B2B opportunities (merchant SaaS, property management, government) - Risk analysis and failure case studies (6 cases) - Key strategic recommendations and execution priorities
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Summary
Add a comprehensive product strategy report (
PRODUCT_STRATEGY.md) for Street Tasks (街区任务), a map-first WeChat mini-program for short-lived neighborhood tasks.What's Included
Product Understanding — Positioning, current product form, category system, and core differentiation (map-first, short-lived content, structured trust actions, lightweight identity, no fixed service area)
Competitive & Market Analysis — Analysis of 15+ products:
Market Gap Identification — No dominant player in China combines map-first + short-lived + multi-category neighborhood tasks + trust actions
Iteration Roadmap (Short/Mid/Long-term):
Commercialization Path (3 phases with pricing benchmarks):
B2B Opportunities — Merchant SaaS (benchmarked against 高德旺铺/有赞/微盟), property management SaaS (千丁 model), community/government projects, data/insights layer
Risk Analysis & Failure Cases — 9 critical risks + 6 failure case studies (叮咚小区 burned ¥100M then collapsed, 邻里帮 dropped from 237 to 3 DAU, 橙心优选 burned ¥20B, Patch burned M/yr, etc.)
Key Strategic Recommendations — "先做密度，再做深度，最后做广度" (density first, then depth, then breadth); three iron rules: don't run two heavy models in parallel, don't launch nationwide, don't rely on ads alone
Why
This addresses the goal of understanding the project from a product perspective, benchmarking against similar products, identifying future iteration directions, making the product more useful and accessible to more people, and exploring commercialization paths.