Creating an end-to-end python script that generates consumer sentiment for a restaurant named starbelly, based on yelp reviews. This script can be eaily customized to conduct sentiment analysis for any company on yelp.
Consumer sentiment about a company is crucial for several reasons like improving service, realizing brand perception, and refining market strategies. In essence, it provides invaluable insights that drive customer-centric strategies, foster loyalty, and contribute to the long-term success of a company.
- To perform web scraping to collect reviews for the chosen company
- Carry out sentiment analysis on the scraped data
- Create a python script for the entire workflow
- Web scraping for review data using
beautifulsoup - Initial review analysis
- Natural Language Preprocessing using
ntlk - Sentiment analysis using
textblob - Generating end-to-end python script