Productside helps product managers and product teams build the skills, frameworks, and habits to ship better products and drive measurable business outcomes. Formerly 280 Group — building great PMs since 1998.
86% of certified PMs report improved team alignment and business outcomes.
Productside's proprietary frameworks are the foundation of everything we teach and do.
A flexible, outcome-driven product lifecycle framework that links strategy, execution, and metrics — built for startups, scale-ups, and enterprises that want consistent cross-functional alignment and results, not just feature output.
23 ready-to-use templates that span the entire product lifecycle — the execution companion to the Blueprint. Get the full Playbook included with Optimal Product Management training.
Courses are available in live online, in-person immersive, and self-paced formats. All live sessions cap at under 20 participants for real interaction and personalized feedback. Instructors come from Amazon, Microsoft, Honeywell, and leading Silicon Valley companies.
| Course | Best For | Highlights |
|---|---|---|
| Optimal Product Management | PMs building core skills | Includes 23 Playbook templates + AIPMM Certified Product Manager® exam |
| AI Product Management | PMs building AI products | AI-driven product development + AI tools for PM workflows |
| Digital Product Management | Digital transformation teams | Design thinking, rapid experimentation, data-driven strategy |
| Agile Product Management | Agile practitioners | Adaptive roadmaps, agile leadership, fast-paced team practices |
| AIPMM Certification | Credential seekers | Industry-recognized Certified Product Manager® designation |
For teams and organizations looking to upskill at scale — from diagnostics and assessments to custom training and ongoing advisory.
| Service | Description |
|---|---|
| Custom Team Training | Private training tailored to your team's products, stack, and organizational goals |
| Executive Leadership Workshop | Leadership-focused program for heads of product and senior executives |
| Stakeholders Workshop | Cross-functional collaboration and stakeholder alignment across the organization |
| Service | Description |
|---|---|
| PM Maturity Diagnostic | Baseline your organization's product management maturity and identify priorities |
| Team Assessments | Identify skill gaps and growth areas across your PM team |
| Individual Skills Assessment | Pinpoint where individual PMs can develop fastest |
| Advisory Services | Hands-on advisory support for product leaders and executives |
Explore corporate training | Explore consulting
A library of free reports, templates, and workbooks — no PM library is complete without them.
Reports
- State of AI for Product Managers — 2026
- State of Product Management Maturity — 2025
- Product Management Skills Benchmark — 2024
Templates and Workbooks
- Feature Prioritization Matrix
- Market Requirements Document (MRD)
- RACI / DACI
- Voice of the Customer Workbook
- Go-To-Market Pack
- Persona Pack
- Strategic Planning Pack
- Career Planning Template
- ...and more
Browse all tools and templates
| Format | What You'll Find |
|---|---|
| Knowledge Hub | Deep-dive articles on core PM concepts, roles, frameworks, roadmaps, agile, digital, and AI product management — plus a PM glossary |
| Blog | Practical perspectives on PM strategy and practice |
| Webinars | Live and on-demand sessions with product experts |
| Podcast | Conversations with PMs and product leaders from leading companies |
Companies that have transformed product management with Productside:
| Company | Outcome |
|---|---|
| Simpson Strong-Tie | 10x boost in PM output using AI with Productside |
| IATA | Created a shared product language to enable innovation at scale |
| Charles River Laboratories | Improved PM processes and stakeholder alignment through training |
This repository is a curated index of Productside's public learning resources, tools, and starting points — a GitHub-native front door to the full Productside catalog.
The structured resource catalog lives in resources/catalog.yaml. It is intentionally maintained by hand, not auto-generated. If a resource changes on the main site, this repo is updated to match.
- Deep links to individual tools and templates as they get stable URLs
- GitHub Pages landing page for a richer visual experience
- Scrapling-powered crawler to automate catalog updates when the site changes
- Resource tagging by role: individual contributor, team lead, executive
productside.com | Contact Us | FAQ | Careers
Content in this repository is licensed under CC BY-NC-ND 4.0.
Productside names, logos, and brand features are not licensed for general reuse — see TRADEMARKS.md.