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Web Designer Plugin

Stop generating generic AI frontends. Start designing award-winning websites.

This plugin transforms Claude from a code generator into a world-class web designer. It injects real design thinking -- typography systems, color theory, animation vocabulary, layout patterns, and 3D techniques -- extracted from 38 of the best-designed websites of 2025-2026.

"Would this get featured on Awwwards?" -- The standard this plugin holds you to.

See It In Action

FUEGO -- Bold E-commerce

FUEGO Hot Sauce - Bold E-commerce Demo

Triple-stacked giant typography, torn paper SVG dividers, 3D physical buttons, spinning starburst, dual marquee tickers.

PL-5000 -- Retro Device Portfolio

PL-5000 Retro Device Portfolio Demo

CRT screen grain, physical 3D buttons that depress, rotating knob, blinking LEDs, screen content swap with glitch transition.

WRECK -- Brutalist Agency

WRECK Brutalist Agency Demo

Cursor trail with mix-blend-mode inversion, text scramble cipher effect, horizontal drag scroll, live clock, acid green hover states.

Retro Terminal -- KATREDUX

Retro Terminal Demo

CRT phosphor glow, scanline overlay, terminal typing animation, ASCII art, green-on-black hacker aesthetic.

Paper Collage -- Jules Atelier

Paper Collage Demo

Hand-crafted paper texture, sticky notes, polaroid photos, torn edges, tape strips, organic handmade aesthetic.

The Problem

AI-generated frontends all look the same: blue-purple gradients, uniform card grids, border-radius: 12px on everything, Inter font, centered layouts, generic shadows. This is the "AI Look" and users can spot it instantly.

The Solution

48 battle-tested design patterns extracted from real award-winning sites, organized into a skill that activates on demand and guides Claude to produce distinctive, creative, production-quality frontend code.

What's Inside

File Content
SKILL.md Core design philosophy, decision framework, anti-pattern checklist
design-patterns.md 48 patterns -- layout, cards, navigation, text effects, 3D, advanced techniques
color-and-typography.md 5 palette archetypes, 5 font pairing formulas, fluid type system
animation-playbook.md Motion design vocabulary -- entrances, hovers, scroll-linked, transitions
anti-patterns.md 10 "AI Look" traps identified and how to break each one

Design Patterns Include

  • 3D card tilt following cursor (SVZ Design)
  • Outlined/stroked typography (VOUS Church, Chiara Luzzana)
  • Clip-path image reveals (SVZ Design)
  • Physical 3D buttons with depth (Pierre-Louis Labonne)
  • Two-tone split headings (Superlist)
  • Torn paper dividers (De La Calle)
  • Giant compressed hero text (DONUTS)
  • Frosted glass navigation (Michael Kors, Ready.so)
  • Sticky-scroll cinematic scenes (The Goonies)
  • Staggered menu cascades (207ouest)
  • Infinite logo tickers with fade masks (Superlist)
  • Wide-gamut P3 accent colors (Superlist)
  • Perspective app screenshots (Daylight Computer)
  • Ambient radial glow effects (Superlist)
  • And 34 more...

Palette Archetypes

  1. Monochrome + Single Accent -- SVZ, April Ford, Chiara Luzzana
  2. Warm Neutrals -- VOUS Church, Hardgraft, Everlane
  3. Bold Brand -- De La Calle, Magic Spoon, Couplet Coffee
  4. Dark Luxury -- SVZ, Chiara Luzzana, The Goonies
  5. Sophisticated Minimal -- Ready.so, Slite, Calm

Installation

Claude Code

# Add the marketplace
/plugin marketplace add MickeyAlton33/web-designer-plugin

# Install the plugin
/plugin install web-designer

Or install directly:

/install-plugin https://github.com/MickeyAlton33/web-designer-plugin

Cursor

The plugin is automatically detected via .cursor-plugin/plugin.json. Clone or add as a submodule in your project.

GitHub Copilot

Detected via .github/plugin/plugin.json.

Verify Installation

After installing, you should see web-designer in your available skills:

/skills

Usage

This plugin activates on demand -- it does not auto-trigger on every frontend task. Invoke it when you want designer-quality output:

Use the web-designer skill to build a landing page for a meditation app
/web-designer -- Create a portfolio site for a photographer
Use web-designer to redesign this component with award-winning quality

The Decision Framework

When activated, the skill guides Claude through:

  1. MOOD -- What emotional register? (calm/energetic/luxurious/playful/authoritative)
  2. PALETTE -- Derived from mood, committed to constraint
  3. TYPE -- Font strategy that carries the mood
  4. LAYOUT -- Rhythm that serves the content
  5. MOTION -- What needs to move and why
  6. SIGNATURE -- The ONE thing that makes this design memorable

Anti-Pattern Checklist

Before finalizing, the skill verifies the output doesn't fall into these traps:

  • No blue-purple gradient backgrounds
  • No uniform card grids with identical spacing
  • No centered-everything heroes
  • No font-family: Inter on everything
  • No generic opacity: 0.8 hover effects
  • No box-shadow: 0 4px 6px on every card
  • No identical section treatments throughout
  • And 3 more...

Examples

The examples/ directory contains 10 concept sites spanning diverse design archetypes. Download any HTML file and open it in a browser -- they're fully self-contained.

Preview Concept Signature Features
Gravity Playground "Nova Chen" Outlined display text, dark immersive hero, scroll-driven reveals, motion-first portfolio
Retro Terminal "KATREDUX" CRT phosphor glow, scanlines, terminal typing, ASCII art, green-on-black hacker aesthetic
Bold E-commerce "FUEGO" Giant stacked typography, torn paper dividers, 3D buttons, spinning starburst, marquee tickers
Paper Collage "Jules Atelier" Hand-crafted paper texture, sticky notes, polaroids, torn edges, tape strips, organic aesthetic
Retro Device "PL-5000" CRT grain, physical buttons, crank knob, LED indicators, screen swap with glitch, easter egg
Fashion Editorial "MAISON NOIR" Museum-frame gallery, 750ms luxury transitions, lookbook masonry grid, credits ticker
Candy App "gloopy" Confetti on click, scratch-to-reveal, wiggle hover, bouncy easing, star badges, wavy footer
Immersive Scroll "Lost Observatory" Sticky-scroll scenes, radar pulses, typewriter effect, music player, parallax depth
Tech Conference "GLITCH CONF" CSS confetti rain, SVG distortion hover, magnetic buttons, 3D rotating cube, typing effect
Brutalist Agency "WRECK" Cursor trail, text scramble cipher, mix-blend-mode, drag scroll, live clock, acid green hover

Research Sources

This plugin's patterns were extracted from deep analysis of these award-winning websites:

Webflow Blog "Best Websites": SVZ Design, Wayside Studio, VOUS Church, Ready.so, April Ford, Chiara Luzzana, Pierre-Louis Labonne, Superlist, Michael Kors Collection, Slite, The Goonies, DONUTS

Shopify Blog "Beautiful E-commerce": De La Calle, Magic Spoon, Couplet Coffee, Hardgraft, Haus, Koffiracha, 207ouest, Daylight Computer, Collider, and more

Each site was analyzed for: color palette, typography approach, layout/grid system, animation patterns, visual hierarchy techniques, and specific replicable CSS techniques.

Contributing

See CONTRIBUTING.md. The best contributions are patterns extracted from real award-winning websites with production-ready code.

License

MIT

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Award-winning web design skill for Claude Code. 48 patterns from 38 top websites. Stop generating generic AI frontends.

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