diff --git a/landing/index.html b/landing/index.html
index a03c648..a972324 100644
--- a/landing/index.html
+++ b/landing/index.html
@@ -98,6 +98,10 @@ <h2>Obsidian-ready output</h2>
 
       <section id="pricing" class="panel pricing">
         <h2>Free or Pro</h2>
+        <p class="pricing-lead">
+          Free stays powerful for daily use. Pro removes setup friction and
+          keeps your app maintained automatically.
+        </p>
         <div class="price-grid">
           <article class="plan">
             <p class="plan-name">Free</p>
@@ -105,7 +109,8 @@ <h2>Free or Pro</h2>
             <ul>
               <li>GPL source code</li>
               <li>Build from source</li>
-              <li>All core functionality</li>
+              <li>All core dictation features</li>
+              <li>Local history with retention controls</li>
               <li>Community support</li>
             </ul>
             <a
@@ -122,12 +127,61 @@ <h2>Free or Pro</h2>
             <ul>
               <li>Signed desktop binaries</li>
               <li>In-app auto-updater</li>
+              <li>Faster install for non-technical users</li>
               <li>Professional checkout</li>
-              <li>Directly supports development</li>
+              <li>Priority support contact</li>
             </ul>
             <a class="btn primary" href="/buy">Get Dictx Pro</a>
           </article>
         </div>
+        <div class="matrix-wrap" aria-label="Feature comparison">
+          <table class="matrix">
+            <thead>
+              <tr>
+                <th>Feature</th>
+                <th>Free</th>
+                <th>Pro</th>
+              </tr>
+            </thead>
+            <tbody>
+              <tr>
+                <td>Local transcription pipeline</td>
+                <td>Included</td>
+                <td>Included</td>
+              </tr>
+              <tr>
+                <td>History + retention controls</td>
+                <td>Included</td>
+                <td>Included</td>
+              </tr>
+              <tr>
+                <td>Model downloads and management</td>
+                <td>Included</td>
+                <td>Included</td>
+              </tr>
+              <tr>
+                <td>Signed installers</td>
+                <td>No</td>
+                <td>Yes</td>
+              </tr>
+              <tr>
+                <td>In-app auto-updates</td>
+                <td>No</td>
+                <td>Yes</td>
+              </tr>
+              <tr>
+                <td>Checkout + receipt workflow</td>
+                <td>No</td>
+                <td>Yes</td>
+              </tr>
+              <tr>
+                <td>Support level</td>
+                <td>Community</td>
+                <td>Priority email</td>
+              </tr>
+            </tbody>
+          </table>
+        </div>
       </section>
 
       <section class="panel faq">
@@ -139,8 +193,9 @@ <h2>FAQ</h2>
         <details>
           <summary>What does Pro actually add?</summary>
           <p>
-            Pro is the distribution layer: signed installers and updater
-            convenience.
+            Pro is the convenience layer: signed installers, in-app updates,
+            and priority support. Free still includes the full local dictation
+            workflow.
           </p>
         </details>
         <details>
@@ -151,7 +206,10 @@ <h2>FAQ</h2>
           </p>
         </details>
         <div class="final-cta">
-          <p>Ready to skip manual builds and keep updates automatic?</p>
+          <p>
+            Keep Free if you like building from source. Upgrade when you want
+            signed installers and one-click updates.
+          </p>
           <a class="btn primary" href="/buy">Get Dictx Pro</a>
         </div>
       </section>
diff --git a/landing/styles.css b/landing/styles.css
index eb16697..523c148 100644
--- a/landing/styles.css
+++ b/landing/styles.css
@@ -266,6 +266,11 @@ h1 {
   letter-spacing: -0.02em;
 }
 
+.pricing-lead {
+  margin: 8px 0 0;
+  color: color-mix(in srgb, var(--color-text) 72%, transparent);
+}
+
 .price-grid {
   margin-top: 14px;
   display: grid;
@@ -273,6 +278,38 @@ h1 {
   gap: 12px;
 }
 
+.matrix-wrap {
+  margin-top: 12px;
+  overflow-x: auto;
+  border: 1px solid color-mix(in srgb, var(--color-mid-gray) 24%, transparent);
+  border-radius: 14px;
+  background: color-mix(in srgb, var(--color-background) 90%, #14141d 10%);
+}
+
+.matrix {
+  width: 100%;
+  border-collapse: collapse;
+  min-width: 560px;
+}
+
+.matrix th,
+.matrix td {
+  text-align: left;
+  padding: 11px 12px;
+  border-bottom: 1px solid
+    color-mix(in srgb, var(--color-mid-gray) 20%, transparent);
+  font-size: 14px;
+}
+
+.matrix th {
+  color: color-mix(in srgb, var(--color-text) 64%, transparent);
+  font-weight: 600;
+}
+
+.matrix tr:last-child td {
+  border-bottom: none;
+}
+
 .plan {
   border: 1px solid color-mix(in srgb, var(--color-mid-gray) 24%, transparent);
   border-radius: 14px;
@@ -388,4 +425,8 @@ details p {
   .price-grid {
     grid-template-columns: 1fr;
   }
+
+  .matrix {
+    min-width: 0;
+  }
 }
diff --git a/src/components/settings/about/AboutSettings.tsx b/src/components/settings/about/AboutSettings.tsx
index 231d153..d94b6d2 100644
--- a/src/components/settings/about/AboutSettings.tsx
+++ b/src/components/settings/about/AboutSettings.tsx
@@ -63,7 +63,7 @@ export const AboutSettings: React.FC = () => {
           <Button
             variant="secondary"
             size="md"
-            onClick={() => openUrl("https://github.com/0xNyk/dictx")}
+            onClick={() => openUrl("https://github.com/splitlabs/dictx")}
           >
             {t("settings.about.sourceCode.button")}
           </Button>
diff --git a/src/i18n/locales/en/translation.json b/src/i18n/locales/en/translation.json
index 890ff02..2ee5ee2 100644
--- a/src/i18n/locales/en/translation.json
+++ b/src/i18n/locales/en/translation.json
@@ -16,7 +16,7 @@
     "history": "History",
     "debug": "Debug",
     "about": "About",
-    "getPro": "Get Dictx Pro"
+    "getPro": "Upgrade to Dictx Pro"
   },
   "onboarding": {
     "subtitle": "To get started, choose a transcription model",
@@ -533,9 +533,9 @@
         "button": "View on GitHub"
       },
       "supportDevelopment": {
-        "title": "Get Dictx Pro",
-        "description": "Signed binary with auto-updates. $29 one-time — supports development.",
-        "button": "Get Dictx Pro"
+        "title": "Upgrade to Dictx Pro",
+        "description": "One-time purchase for signed builds, in-app auto-updates, and priority support.",
+        "button": "Upgrade Now"
       },
       "acknowledgments": {
         "title": "Acknowledgments",