diff --git a/landing/apple-touch-icon.png b/landing/apple-touch-icon.png
new file mode 100644
index 0000000..1c3ca32
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diff --git a/landing/favicon-32x32.png b/landing/favicon-32x32.png
new file mode 100644
index 0000000..3ec1473
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diff --git a/landing/index.html b/landing/index.html
index e65658f..a03c648 100644
--- a/landing/index.html
+++ b/landing/index.html
@@ -8,17 +8,31 @@
       name="description"
       content="Dictx is local-first desktop speech-to-text. Dictx Pro gives you signed binaries and in-app auto-updates."
     />
+    <link
+      rel="icon"
+      type="image/png"
+      sizes="32x32"
+      href="./favicon-32x32.png"
+    />
+    <link
+      rel="apple-touch-icon"
+      sizes="128x128"
+      href="./apple-touch-icon.png"
+    />
     <link rel="stylesheet" href="./styles.css" />
   </head>
   <body>
     <div class="noise"></div>
     <header class="nav shell">
-      <a class="wordmark" href="#top" aria-label="Dictx home">Dictx</a>
+      <a class="brand" href="#top" aria-label="Dictx home">
+        <img src="./logo.png" class="brand-icon" alt="Dictx logo" />
+        <span class="wordmark">Dictx</span>
+      </a>
       <nav class="menu" aria-label="Primary">
         <a href="#features">Features</a>
         <a href="#pricing">Pricing</a>
         <a
-          href="https://github.com/0xNyk/dictx"
+          href="https://github.com/splitlabs/dictx"
           target="_blank"
           rel="noreferrer"
           >GitHub</a
@@ -30,16 +44,21 @@
     <main id="top" class="shell">
       <section class="hero panel">
         <p class="kicker">Split Labs • Dictx</p>
-        <h1>Voice capture for serious writing workflows.</h1>
+        <h1>Transcription you can trust in real work.</h1>
         <p class="lede">
           Transcribe locally, keep control of your data, and ship faster with a
           desktop app designed for daily use.
         </p>
+        <ul class="trust-points" aria-label="Core value points">
+          <li>No cloud lock-in</li>
+          <li>Runs on your machine</li>
+          <li>Signed Pro builds</li>
+        </ul>
         <div class="actions">
           <a class="btn primary" href="/buy">Buy Dictx Pro</a>
           <a
             class="btn soft"
-            href="https://github.com/0xNyk/dictx/releases"
+            href="https://github.com/splitlabs/dictx/releases"
             target="_blank"
             rel="noreferrer"
             >Download releases</a
@@ -49,6 +68,9 @@ <h1>Voice capture for serious writing workflows.</h1>
           $29 one-time • signed binaries • auto-updates • macOS / Windows /
           Linux
         </p>
+        <div class="hero-proof">
+          <p>Open source (GPL) • 17 locales • macOS / Windows / Linux</p>
+        </div>
       </section>
 
       <section id="features" class="grid3">
@@ -88,7 +110,7 @@ <h2>Free or Pro</h2>
             </ul>
             <a
               class="btn ghost"
-              href="https://github.com/0xNyk/dictx"
+              href="https://github.com/splitlabs/dictx"
               target="_blank"
               rel="noreferrer"
               >View source</a
@@ -128,6 +150,10 @@ <h2>FAQ</h2>
             `landing/vercel.json`.
           </p>
         </details>
+        <div class="final-cta">
+          <p>Ready to skip manual builds and keep updates automatic?</p>
+          <a class="btn primary" href="/buy">Get Dictx Pro</a>
+        </div>
       </section>
     </main>
 
diff --git a/landing/logo.png b/landing/logo.png
new file mode 100644
index 0000000..cf4e8b8
Binary files /dev/null and b/landing/logo.png differ
diff --git a/landing/styles.css b/landing/styles.css
index d35e506..eb16697 100644
--- a/landing/styles.css
+++ b/landing/styles.css
@@ -58,9 +58,21 @@ body {
   gap: 20px;
 }
 
+.brand {
+  display: inline-flex;
+  align-items: center;
+  gap: 10px;
+  text-decoration: none;
+}
+
+.brand-icon {
+  width: 30px;
+  height: 30px;
+  border-radius: 8px;
+}
+
 .wordmark {
   color: var(--color-logo-primary);
-  text-decoration: none;
   font-size: 34px;
   font-weight: 700;
   letter-spacing: -0.04em;
@@ -128,6 +140,24 @@ h1 {
   font-size: clamp(18px, 2.2vw, 23px);
 }
 
+.trust-points {
+  display: flex;
+  flex-wrap: wrap;
+  gap: 9px;
+  list-style: none;
+  padding: 0;
+  margin: 20px 0 0;
+}
+
+.trust-points li {
+  border: 1px solid color-mix(in srgb, var(--color-mid-gray) 28%, transparent);
+  background: color-mix(in srgb, var(--color-logo-primary) 8%, transparent);
+  border-radius: 999px;
+  padding: 6px 10px;
+  font-size: 12px;
+  color: color-mix(in srgb, var(--color-text) 86%, transparent);
+}
+
 .actions {
   display: flex;
   flex-wrap: wrap;
@@ -186,6 +216,19 @@ h1 {
   font-size: 13px;
 }
 
+.hero-proof {
+  margin-top: 16px;
+  border-top: 1px solid
+    color-mix(in srgb, var(--color-mid-gray) 20%, transparent);
+  padding-top: 10px;
+}
+
+.hero-proof p {
+  margin: 0;
+  font-size: 12px;
+  color: color-mix(in srgb, var(--color-text) 60%, transparent);
+}
+
 .grid3 {
   margin-top: 16px;
   display: grid;
@@ -304,6 +347,23 @@ details p {
   color: color-mix(in srgb, var(--color-text) 72%, transparent);
 }
 
+.final-cta {
+  border-top: 1px solid
+    color-mix(in srgb, var(--color-mid-gray) 24%, transparent);
+  margin-top: 6px;
+  padding-top: 14px;
+  display: flex;
+  align-items: center;
+  justify-content: space-between;
+  gap: 12px;
+  flex-wrap: wrap;
+}
+
+.final-cta p {
+  margin: 0;
+  color: color-mix(in srgb, var(--color-text) 82%, transparent);
+}
+
 .foot {
   padding-bottom: 30px;
   color: color-mix(in srgb, var(--color-text) 48%, transparent);
