drop: 2026-06-01 — ikea-assembly-manual

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Drop: ikea-assembly-manual

The drop reads as a flat-pack assembly instruction manual for ROOT-2015 (the model year, est. 2015): cover, before-you-begin spec page, tools-required page (the team, each rendered as a labeled tool), three parts-inventory sheets (all 63 portfolio companies as part numbers with brand-anchor line drawings), an assembly procedure tying mission and check size into steps, a warranty card with the contact mailto and the open Associate role, and a final 'other models in this catalogue' sheet. The voice is deadpan-IKEA: short captions, Swedish-style section labels in the corner marks, no marketing prose. All 63 portfolio companies are included; the team is rendered as tools T-01 through T-07 by name; firm.name, tagline ('Seeding bold engineers'), mission, and thesis all appear in the static DOM. No omissions.

Where the facts live

• Firm name: .wordmark on the cover sheet (Sheet 1) and in the warranty footer rule
• Mission: .copy .mission on Sheet 2 ('Before you begin'), with thesis directly below
• Portfolio: Three .parts-list sections on Sheets 4, 5, 6 (P-001 through P-063), each a real anchor to the company URL
• Team: Seven .tool entries on Sheet 3 (T-01 through T-07), each with name, title, and bio
• Contact: mailto:hello@root.vc inside .meta-list on Sheet 8 and again on the application line; address printed in footer rule on Sheet 9

History entrance

Sheet 9, 'Other models in this catalogue,' is a two-tab binder: one tab labeled 'Open the binder → previous manuals' and one labeled 'Last week's model.' Both are large, hover-active anchors pointing to /archive/. The tab markup mirrors the binder tabs you'd flip on a catalogue spine — in-world for a printed instruction series, not a footer link.

Tweet draft

We rewrote root.vc as the flat-pack assembly instructions for a venture fund. Parts list: all 63 portfolio companies. Tools required: the team. Some assembly required. Engineers needed. root.vc

Screenshot brief

Lead screenshot: Sheet 1 (cover) showing the Root Ventures wordmark, the labeled line drawing of an assembled fund, and the yellow 'SOME ASSEMBLY REQUIRED' warning strip. Second screenshot: Sheet 3 (tools required) showing the seven partners as numbered tools T-01 through T-07. Optional third: a parts-inventory sheet with part numbers P-001 through P-022 visible, to show how the portfolio is rendered.

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This PR was generated by the weekly AI reinvention cycle. Once CI is green and main hasn't moved, it auto-merges.

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Project	Deployment	Actions	Updated (UTC)
cli-website	Ready	Preview, Comment	Jun 2, 2026 12:00am