From f3e8e08e9d109cdea4282c663afe10b757e0f346 Mon Sep 17 00:00:00 2001 From: Rob Jacques <2531474+robbyrob42@users.noreply.github.com> Date: Thu, 3 Sep 2026 15:55:19 -0700 Subject: [PATCH] copy(forensics): AI out of the head position in the home title MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit The title was "Software, Data and AI Expert Witness — Vet Us First". AI sat directly against "Expert Witness", which grammatically makes it the specialty -- the exact claim the Variant D reversal removed when the practice became four peer areas rather than an AI practice. At 79 characters search also truncated the brand and kept the AI. "Software, Data and Systems Expert Witness" keeps software in the head slot, because that is the query with volume behind it, and "Systems" carries the data-forensics and software-failure areas without naming either. AI and machine learning remains a practice area, in the description, in the Organization `knowsAbout`, and on /matters -- it is no longer the thing the title says we are. The vetting hook leaves the title and stays where it does more work: the hero headline reads "Vet us the way they will." Co-Authored-By: Claude Opus 5 (1M context) Claude-Session: https://claude.ai/code/session_01J53xszP5CdZLXfhRJWsSyv --- sites/forensics/src/copy/landing.ts | 14 ++++++++++++-- 1 file changed, 12 insertions(+), 2 deletions(-) diff --git a/sites/forensics/src/copy/landing.ts b/sites/forensics/src/copy/landing.ts index 02a9ca7..9a92848 100644 --- a/sites/forensics/src/copy/landing.ts +++ b/sites/forensics/src/copy/landing.ts @@ -36,8 +36,18 @@ import { landingSchema, type Landing } from './schema' */ const copy: Landing = landingSchema.parse({ meta: { - title: - 'Software, Data and AI Expert Witness — Vet Us First | Root System Forensics', + // Retitled 2026-09-03, the day the property went public. The previous + // title put AI in the head position against "Expert Witness", which reads + // as the specialty -- the exact claim the Variant D reversal removed when + // the practice became four peer areas rather than an AI practice. It also + // ran to 79 characters, so search truncated the brand and kept the AI. + // + // "Systems" carries the software-failure and data-forensics areas without + // naming either, and "Software" stays in the head slot because "software + // expert witness" is the query with volume behind it. The vetting hook + // comes out of the title and stays where it does more work, in the hero + // headline and the description below. + title: 'Software, Data and Systems Expert Witness | Root System Forensics', description: 'Technical expert analysis of software, source code, data and machine-learning systems. The things counsel screens an expert on — hands-on depth, evidence experience, independence, and whether we can explain it to a jury — are answered on the page, with published rates.', },