diff --git a/astro.config.mjs b/astro.config.mjs
index 0ad6deb..64f05f6 100644
--- a/astro.config.mjs
+++ b/astro.config.mjs
@@ -59,7 +59,7 @@ export default defineConfig({
           items: [
             { label: "What is Plinth", slug: "index" },
             { label: "Manifesto", slug: "manifesto" },
-            { label: "Try it in 60 minutes", slug: "start/try-it" },
+            { label: "Stand it up", slug: "start/try-it" },
             {
               label: "v0.1.0 launch",
               slug: "launch/v0-1-0",
diff --git a/src/content/docs/examples/access-requests.md b/src/content/docs/examples/access-requests.md
index 8be9947..35494e5 100644
--- a/src/content/docs/examples/access-requests.md
+++ b/src/content/docs/examples/access-requests.md
@@ -118,7 +118,7 @@ plinth new access-requests \
   --module-path github.com/plinth-dev/example-access-requests/access-requests-api
 ```
 
-…then adapted from the starter's `Items` resource to `AccessRequest`. The same flow scaffolds your own modules — see the [60-minute walkthrough](/start/try-it/).
+…then adapted from the starter's `Items` resource to `AccessRequest`. The same flow scaffolds your own modules — see the [stand-it-up walkthrough](/start/try-it/).
 
 ## Replacing this with your own resource
 
diff --git a/src/content/docs/launch/v0-1-0.md b/src/content/docs/launch/v0-1-0.md
index e87acea..8bb8090 100644
--- a/src/content/docs/launch/v0-1-0.md
+++ b/src/content/docs/launch/v0-1-0.md
@@ -45,7 +45,7 @@ plinth new billing --module-path github.com/acme/billing-api
 git clone https://github.com/plinth-dev/example-access-requests
 ```
 
-The [60-minute walkthrough](/start/try-it/) takes you from `kind create cluster` to a deployed module. The [access-requests example](/examples/access-requests/) is a real internal tool you can clone and click through in 10 minutes.
+The [stand-it-up walkthrough](/start/try-it/) takes you from `kind create cluster` to a deployed module. The [access-requests example](/examples/access-requests/) is a real internal tool you can clone and click through in 10 minutes.
 
 ## What's deliberately not in v0.1.0
 
diff --git a/src/content/docs/start/try-it.md b/src/content/docs/start/try-it.md
index b1e525d..6089dbe 100644
--- a/src/content/docs/start/try-it.md
+++ b/src/content/docs/start/try-it.md
@@ -1,5 +1,5 @@
 ---
-title: Try it in 60 minutes
+title: Stand it up in an afternoon
 description: Stand up the Plinth substrate on a fresh kind cluster, generate a module, and watch it deploy.
 ---