diff --git a/lib/plausible_web/components/first_dashboard_launch_banner.ex b/lib/plausible_web/components/first_dashboard_launch_banner.ex
index 7646368a6fdd..e43923fa141d 100644
--- a/lib/plausible_web/components/first_dashboard_launch_banner.ex
+++ b/lib/plausible_web/components/first_dashboard_launch_banner.ex
@@ -1,52 +1,58 @@
 defmodule PlausibleWeb.Components.FirstDashboardLaunchBanner do
   @moduledoc """
-  A banner that appears on the first dashboard launch
+  Dashboard banner pointing at email reports, shown once a site has stats and
+  only to roles that can access the email reports settings. Stays hidden while
+  the verification banner is up and reveals itself when that banner is dismissed.
   """
 
   use PlausibleWeb, :component
 
-  attr(:site, Plausible.Site, required: true)
-
-  def set(assigns) do
-    ~H"""
-    <script>
-      sessionStorage.setItem('<%= storage_key(@site) %>', false);
-    </script>
-    """
-  end
+  @roles_with_email_reports_access [:owner, :admin, :editor, :super_admin]
 
   attr(:site, Plausible.Site, required: true)
+  attr(:site_role, :atom, required: true)
+  attr(:current_user_id, :any, required: true)
+  attr(:has_pageviews?, :boolean, required: true)
+  attr(:verify_installation?, :boolean, default: false)
 
   def render(assigns) do
+    assigns =
+      assign(
+        assigns,
+        :visible?,
+        assigns.has_pageviews? and assigns.site_role in @roles_with_email_reports_access
+      )
+
     ~H"""
     <div
+      :if={@visible?}
       x-cloak
-      x-data={x_data(@site)}
-      class="w-full px-4 text-sm font-bold text-center text-blue-900 bg-blue-200 rounded-sm transition"
-      style="top: 91px"
-      role="alert"
+      x-data={"{show: #{not @verify_installation?}}"}
       x-bind:class="! show ? 'hidden' : ''"
-      x-init={x_init(@site)}
+      x-on:verification-finished.window="show = true"
+      role="alert"
     >
-      <.styled_link
-        class="plausible-event-name=Weekly+Email+Note+Click"
-        href={Routes.site_path(PlausibleWeb.Endpoint, :settings_email_reports, @site.domain)}
+      <.notice
+        theme={:indigo}
+        dismissable_id={"first_dashboard_launched_#{@current_user_id}_#{@site.domain}"}
+        class="!p-4 text-center font-medium"
+        dismiss_class="top-1/2 -translate-y-1/2 right-4"
       >
-        Get weekly traffic summaries by email →
-      </.styled_link>
+        <span class="text-base mr-1">
+          🎉
+        </span>
+        <span class="text-gray-900 dark:text-gray-100">
+          Your first pageview has landed!
+        </span>
+        <.styled_link
+          class="plausible-event-name=Weekly+Email+Note+Click"
+          href={Routes.site_path(PlausibleWeb.Endpoint, :settings_email_reports, @site.domain)}
+          onclick={"localStorage['notice_dismissed__first_dashboard_launched_#{@current_user_id}_#{@site.domain}'] = 'true'"}
+        >
+          Get weekly traffic reports by email →
+        </.styled_link>
+      </.notice>
     </div>
     """
   end
-
-  defp x_data(site) do
-    "{show: !!sessionStorage.getItem('#{storage_key(site)}')}"
-  end
-
-  defp x_init(site) do
-    "setTimeout(() => sessionStorage.removeItem('#{storage_key(site)}'), 3000)"
-  end
-
-  defp storage_key(site) do
-    "dashboard_seen_#{site.domain}"
-  end
 end
diff --git a/lib/plausible_web/components/generic.ex b/lib/plausible_web/components/generic.ex
index 173e6a6a6f88..e45cb11eff4c 100644
--- a/lib/plausible_web/components/generic.ex
+++ b/lib/plausible_web/components/generic.ex
@@ -235,6 +235,7 @@ defmodule PlausibleWeb.Components.Generic do
   attr(:class, :string, default: "")
   attr(:icon_class, :string, default: "")
   attr(:title_class, :string, default: "")
+  attr(:dismiss_class, :string, default: "")
   attr(:rest, :global)
   slot(:inner_block)
   slot(:actions)
@@ -248,7 +249,12 @@ defmodule PlausibleWeb.Components.Generic do
       <div class={["rounded-md p-5 relative", @theme.bg, @class]} {@rest}>
         <button
           :if={@dismissable_id}
-          class={"absolute right-0 top-0 m-2 #{@theme.title_text}"}
+          class={[
+            "absolute",
+            @dismiss_class == "" && "right-0 top-0 m-2",
+            @theme.title_text,
+            @dismiss_class
+          ]}
           onclick={"localStorage['notice_dismissed__#{@dismissable_id}'] = 'true'; document.getElementById('#{@dismissable_id}').classList.add('hidden')"}
         >
           <Heroicons.x_mark class="h-4 w-4 hover:stroke-2" />
diff --git a/lib/plausible_web/controllers/site_controller.ex b/lib/plausible_web/controllers/site_controller.ex
index 7413111898eb..108891f486e1 100644
--- a/lib/plausible_web/controllers/site_controller.ex
+++ b/lib/plausible_web/controllers/site_controller.ex
@@ -50,11 +50,7 @@ defmodule PlausibleWeb.SiteController do
         end
 
         redirect(conn,
-          to:
-            Routes.site_path(conn, :installation, site.domain,
-              site_created: true,
-              flow: flow
-            )
+          to: Routes.site_path(conn, :installation, site.domain, flow: flow)
         )
 
       {:error, _, :permission_denied, _} ->
diff --git a/lib/plausible_web/controllers/stats_controller.ex b/lib/plausible_web/controllers/stats_controller.ex
index d1cabbde2a1c..486507780b2a 100644
--- a/lib/plausible_web/controllers/stats_controller.ex
+++ b/lib/plausible_web/controllers/stats_controller.ex
@@ -100,6 +100,7 @@ defmodule PlausibleWeb.StatsController do
           funnels: list_funnels(site),
           has_props: Plausible.Props.configured?(site),
           stats_start_date: stats_start_date,
+          has_pageviews?: !!stats_start_date,
           native_stats_start_date: NaiveDateTime.to_date(site.native_stats_start_at),
           title: title(conn, site),
           demo: demo,
@@ -429,6 +430,7 @@ defmodule PlausibleWeb.StatsController do
           exploration_max_journey_steps: exploration_max_journey_steps,
           team_identifier: team_identifier,
           limited_to_segment_id: limited_to_segment_id,
+          has_pageviews?: false,
           verify_installation?: false,
           verification_session: %{}
         )
diff --git a/lib/plausible_web/live/installation.ex b/lib/plausible_web/live/installation.ex
index 8c7f070980b8..e1b38e645664 100644
--- a/lib/plausible_web/live/installation.ex
+++ b/lib/plausible_web/live/installation.ex
@@ -82,7 +82,6 @@ defmodule PlausibleWeb.Live.Installation do
     {:ok,
      assign(socket,
        site: site,
-       site_created?: params["site_created"] == "true",
        flow: flow
      )}
   end
@@ -104,7 +103,6 @@ defmodule PlausibleWeb.Live.Installation do
   def render(assigns) do
     ~H"""
     <div>
-      <PlausibleWeb.Components.FirstDashboardLaunchBanner.set :if={@site_created?} site={@site} />
       <PlausibleWeb.Components.FlowProgress.render flow={@flow} current_step="Install Plausible" />
 
       <.focus_box>
diff --git a/lib/plausible_web/templates/stats/stats.html.heex b/lib/plausible_web/templates/stats/stats.html.heex
index aceb45a07ff2..7513578eaedf 100644
--- a/lib/plausible_web/templates/stats/stats.html.heex
+++ b/lib/plausible_web/templates/stats/stats.html.heex
@@ -1,5 +1,11 @@
 <div class={stats_container_class(@conn)} data-site-domain={@site.domain}>
-  <PlausibleWeb.Components.FirstDashboardLaunchBanner.render site={@site} />
+  <PlausibleWeb.Components.FirstDashboardLaunchBanner.render
+    site={@site}
+    site_role={@site_role}
+    current_user_id={if user = @conn.assigns[:current_user], do: user.id}
+    has_pageviews?={@has_pageviews?}
+    verify_installation?={@verify_installation?}
+  />
 
   <%= if Plausible.Teams.locked?(@site.team) do %>
     <div
diff --git a/test/plausible_web/controllers/site_controller_test.exs b/test/plausible_web/controllers/site_controller_test.exs
index bb76d271a853..22407b15979e 100644
--- a/test/plausible_web/controllers/site_controller_test.exs
+++ b/test/plausible_web/controllers/site_controller_test.exs
@@ -362,7 +362,7 @@ defmodule PlausibleWeb.SiteControllerTest do
         })
 
       assert redirected_to(conn) ==
-               "/#{URI.encode_www_form("éxample.com")}/installation?site_created=true&flow="
+               "/#{URI.encode_www_form("éxample.com")}/installation?flow="
 
       assert site = Repo.get_by(Plausible.Site, domain: "éxample.com")
       assert site.timezone == "Europe/London"
@@ -480,7 +480,7 @@ defmodule PlausibleWeb.SiteControllerTest do
           }
         })
 
-      assert redirected_to(conn) == "/example.com/installation?site_created=true&flow="
+      assert redirected_to(conn) == "/example.com/installation?flow="
       assert Repo.get_by(Plausible.Site, domain: "example.com")
     end
 
@@ -501,7 +501,7 @@ defmodule PlausibleWeb.SiteControllerTest do
           }
         })
 
-      assert redirected_to(conn) == "/example.com/installation?site_created=true&flow="
+      assert redirected_to(conn) == "/example.com/installation?flow="
       assert Plausible.Teams.Billing.site_usage(team) == 3
     end
 
@@ -515,7 +515,7 @@ defmodule PlausibleWeb.SiteControllerTest do
             }
           })
 
-        assert redirected_to(conn) == "/example.com/installation?site_created=true&flow="
+        assert redirected_to(conn) == "/example.com/installation?flow="
         assert Repo.get_by(Plausible.Site, domain: "example.com")
       end
     end
@@ -555,7 +555,7 @@ defmodule PlausibleWeb.SiteControllerTest do
         })
 
       assert redirected_to(conn) ==
-               "/example.com%2Fsome_blog_site/installation?site_created=true&flow="
+               "/example.com%2Fsome_blog_site/installation?flow="
     end
 
     test "renders form again when it is a duplicate domain", %{conn: conn} do
@@ -618,7 +618,7 @@ defmodule PlausibleWeb.SiteControllerTest do
         })
 
       assert redirected_to(conn) ==
-               "/example.com/installation?site_created=true&flow="
+               "/example.com/installation?flow="
     end
 
     for role <- [:owner, :admin, :editor] do
diff --git a/test/plausible_web/controllers/stats_controller_test.exs b/test/plausible_web/controllers/stats_controller_test.exs
index fab0eef0ba75..dcd9de950db4 100644
--- a/test/plausible_web/controllers/stats_controller_test.exs
+++ b/test/plausible_web/controllers/stats_controller_test.exs
@@ -374,6 +374,66 @@ defmodule PlausibleWeb.StatsControllerTest do
     end
   end
 
+  describe "GET /:domain - first dashboard launch banner" do
+    setup [:create_user, :log_in, :create_site]
+
+    test "does not render when the site has no pageviews", %{conn: conn, site: site} do
+      resp = conn |> get("/" <> site.domain) |> html_response(200)
+      refute resp =~ "Your first pageview has landed!"
+    end
+
+    test "renders and is initially visible for the owner when the site has pageviews",
+         %{conn: conn, site: site, user: user} do
+      populate_stats(site, [build(:pageview)])
+      resp = conn |> get("/" <> site.domain) |> html_response(200)
+      assert resp =~ "Your first pageview has landed!"
+      assert resp =~ "{show: true}"
+
+      assert resp =~ "first_dashboard_launched_#{user.id}_#{site.domain}"
+    end
+
+    test "renders for editors and admins", %{conn: conn, user: user} do
+      for role <- [:editor, :admin] do
+        owner = new_user()
+        site = new_site(owner: owner)
+        add_member(site.team, user: user, role: role)
+        populate_stats(site, [build(:pageview)])
+
+        resp = conn |> get("/" <> site.domain) |> html_response(200)
+
+        assert resp =~ "Your first pageview has landed!",
+               "expected banner to render for role #{role}"
+      end
+    end
+
+    test "does not render for viewers even when the site has pageviews",
+         %{conn: conn, user: user} do
+      owner = new_user()
+      site = new_site(owner: owner)
+      add_member(site.team, user: user, role: :viewer)
+      populate_stats(site, [build(:pageview)])
+
+      resp = conn |> get("/" <> site.domain) |> html_response(200)
+      refute resp =~ "Your first pageview has landed!"
+    end
+
+    on_ee do
+      test "is rendered hidden while the verification banner is showing",
+           %{conn: conn, site: site} do
+        populate_stats(site, [build(:pageview)])
+
+        resp =
+          conn
+          |> get("/" <> site.domain <> "?verify_installation=true")
+          |> html_response(200)
+
+        assert resp =~ "Verifying your installation"
+        assert resp =~ "Your first pageview has landed!"
+        assert resp =~ "{show: false}"
+      end
+    end
+  end
+
   describe "GET /:domain - as a super admin" do
     @describetag :ee_only
     setup [:create_user, :make_user_super_admin, :log_in]
@@ -645,6 +705,16 @@ defmodule PlausibleWeb.StatsControllerTest do
                  Plausible.Segments.to_response_map(%{emea_site_segment | owner_id: nil}, site)
                ])
     end
+
+    test "does not render the first dashboard launch banner even with pageviews",
+         %{conn: conn} do
+      site = new_site(domain: "test-site.com")
+      populate_stats(site, [build(:pageview)])
+      link = insert(:shared_link, site: site)
+
+      resp = conn |> get("/share/test-site.com/?auth=#{link.slug}") |> html_response(200)
+      refute resp =~ "Your first pageview has landed!"
+    end
   end
 
   describe "GET /share/:slug - backwards compatibility" do