diff --git a/lib/events/schemas.ts b/lib/events/schemas.ts
index 334dae7..f5583f8 100644
--- a/lib/events/schemas.ts
+++ b/lib/events/schemas.ts
@@ -22,7 +22,7 @@ const linkSchema = z.object({ label: z.string(), url: z.string() });
 // Per-type payloads. Kept permissive where the renderer tolerates missing fields.
 const payloads = {
   error: z.object({ message: z.string(), route: z.string().optional(), stack: z.string().optional(), source: z.string().optional() }),
-  seo_report: z.object({ siteLabel: z.string(), clicks: z.number(), impressions: z.number(), topQueries: z.array(z.string()).optional(), subSections: z.array(subSectionSchema).optional() }),
+  seo_report: z.object({ siteLabel: z.string(), clicks: z.number(), impressions: z.number(), topQueries: z.array(z.string()).optional(), product: z.object({ signups24h: z.number().optional(), paidConversions7d: z.number().optional(), totalUsers: z.number().optional(), paidUsers: z.number().optional(), mrrUsd: z.number().optional() }).optional(), budget: z.object({ spentUsd: z.number(), capUsd: z.number() }).optional(), subSections: z.array(subSectionSchema).optional() }),
   signup: z.object({ email: z.string(), name: z.string().optional(), kind: z.enum(['signup', 'waitlist']).optional() }),
   subscription: z.object({ email: z.string(), kind: z.enum(['new', 'upgrade', 'downgrade', 'cancel', 'expired', 'payment_failed', 'refund', 'addon', 'addon_cancel']), plan: z.string().optional(), amount: z.number().optional(), interval: z.string().optional(), endsAt: z.string().optional(), source: z.string().optional(), variant: z.string().optional(), subscriptionId: z.string().optional() }),
   feedback: z.object({
diff --git a/lib/render/index.ts b/lib/render/index.ts
index 3e78261..81e4cec 100644
--- a/lib/render/index.ts
+++ b/lib/render/index.ts
@@ -16,7 +16,7 @@ function pickEmoji(ev: ParsedEvent): string {
     case 'infra': return ev.severity === 'error' ? '🔴' : '📡';
     case 'booking': return '📅';
     case 'contact': return '✉️';
-    case 'seo_report': return '🔎';
+    case 'seo_report': return '📈';
     case 'generic': return (p.emoji as string) ?? 'ℹ️';
     default: return 'ℹ️';
   }
@@ -229,16 +229,42 @@ export function renderEvent(ev: ParsedEvent, ctx?: RenderContext): Rendered {
     }
 
     case 'seo_report': {
-      const ctr = p.impressions > 0 ? ((p.clicks / p.impressions) * 100).toFixed(2) : '0.00';
-      let body = `${p.clicks} clicks · ${p.impressions} impressions · ${ctr}% CTR`;
-      if (Array.isArray(p.topQueries) && p.topQueries.length) {
-        body += `\n${p.topQueries.slice(0, 5).map((x: string) => `• ${x}`).join('\n')}`;
+      const ctr = p.impressions > 0 ? ((p.clicks / p.impressions) * 100).toFixed(1) : '0.0';
+      // Standard digest layout, rendered centrally so every site is identical:
+      //   Search (7d) · Product (24h/7d, when sent) · then any caller subSections.
+      const subSections: { header: string; lines: string[] }[] = [
+        {
+          header: 'Search · last 7 days',
+          lines: [
+            `impressions: *${p.impressions}*   clicks: *${p.clicks}*   CTR: *${ctr}%*`,
+            ...(Array.isArray(p.topQueries) && p.topQueries.length
+              ? p.topQueries.slice(0, 5).map((x: string) => `• ${x}`)
+              : []),
+          ],
+        },
+      ];
+      const pr = p.product;
+      if (pr) {
+        const lines: string[] = [];
+        if (pr.signups24h != null) lines.push(`signups (24h): *${pr.signups24h}*`);
+        if (pr.paidConversions7d != null) lines.push(`paid conversions (7d): *${pr.paidConversions7d}*`);
+        if (pr.totalUsers != null) lines.push(`total users: *${pr.totalUsers}*`);
+        if (pr.paidUsers != null) lines.push(`paid users: *${pr.paidUsers}*`);
+        if (pr.mrrUsd != null) lines.push(`MRR: *$${pr.mrrUsd.toFixed(2)}*`);
+        if (lines.length) subSections.push({ header: 'Product · last 24h / 7d', lines });
       }
+      if (Array.isArray(p.subSections)) subSections.push(...p.subSections);
+      // Budget footer: explicit footerNote wins; otherwise derive the standard
+      // line from the structured budget numbers. siteLabel is appended as source.
+      const budgetNote = p.budget
+        ? `Anthropic budget: $${Number(p.budget.spentUsd).toFixed(2)} of $${Number(p.budget.capUsd).toFixed(2)} this month`
+        : undefined;
       return {
-        text: `${p.siteLabel} — ${p.clicks}c/${p.impressions}i`,
+        text: `SEO digest · ${p.siteLabel} — ${p.clicks}c/${p.impressions}i`,
         blocks: richMessage({
-          ...base, emoji, title: String(p.siteLabel), subject: 'search digest', body,
-          subSections: Array.isArray(p.subSections) ? p.subSections : undefined,
+          ...base, emoji, title: 'SEO digest', subject: String(p.siteLabel),
+          subSections,
+          footerNote: base.footerNote ?? budgetNote,
         }),
       };
     }
diff --git a/lib/render/samples.ts b/lib/render/samples.ts
index d4d388e..c1ba69c 100644
--- a/lib/render/samples.ts
+++ b/lib/render/samples.ts
@@ -82,16 +82,19 @@ export const SAMPLE_ENTRIES = [
     type: 'seo_report',
     envelope: {
       type: 'seo_report',
-      footerNote: 'Anthropic budget: $2.43 of $25.00 this month',
       payload: {
         siteLabel: 'decrevel.dev',
         clicks: 312,
         impressions: 8420,
         topQueries: ['matt decrevel', 'agentic workflows', 'next.js notification service'],
-        subSections: [
-          { header: 'Top movers', lines: ['• "loop notifications" +42 clicks', '• "drizzle neon" +18 clicks'] },
-          { header: 'Health', lines: ['• 0 crawl errors', '• 3 new pages indexed'] },
-        ],
+        product: {
+          signups24h: 4,
+          paidConversions7d: 1,
+          totalUsers: 128,
+          paidUsers: 12,
+          mrrUsd: 96,
+        },
+        budget: { spentUsd: 2.43, capUsd: 25 },
       },
     },
   },
diff --git a/packages/client/src/types.ts b/packages/client/src/types.ts
index d5a7718..e55b11e 100644
--- a/packages/client/src/types.ts
+++ b/packages/client/src/types.ts
@@ -165,11 +165,28 @@ export interface ContactPayload {
   message: string;
   source?: string;
 }
+/** Product metrics for an SEO digest — rendered as a standard "Product" section. */
+export interface SeoProductMetrics {
+  signups24h?: number;
+  paidConversions7d?: number;
+  totalUsers?: number;
+  paidUsers?: number;
+  mrrUsd?: number;
+}
+/** Agent spend for the month → rendered as the standard budget footer. */
+export interface SeoBudget {
+  spentUsd: number;
+  capUsd: number;
+}
 export interface SeoReportPayload {
   siteLabel: string;
   clicks: number;
   impressions: number;
   topQueries?: string[];
+  /** Raw product numbers; Loop formats them into the standard Product section. */
+  product?: SeoProductMetrics;
+  /** Month-to-date agent spend; Loop formats the standard budget footer. */
+  budget?: SeoBudget;
   subSections?: LoopSubSection[];
 }
 export interface GenericPayload {
diff --git a/tests/render-types.test.ts b/tests/render-types.test.ts
index b26d058..fa483b0 100644
--- a/tests/render-types.test.ts
+++ b/tests/render-types.test.ts
@@ -79,10 +79,18 @@ describe('renderEvent — per-type baseline snapshots', () => {
   });
 
   it('seo_report', () => {
-    const { text, blocks } = renderEvent(ev({ type: 'seo_report', category: 'seo', payload: { siteLabel: 'demo.dev', clicks: 10, impressions: 100 } }), { siteLabel: 'demo.dev' });
-    expect(text).toBe('demo.dev — 10c/100i');
-    expect(JSON.stringify(blocks)).toContain('🔎');
-    expect(JSON.stringify(blocks)).toContain('10.00% CTR');
+    const { text, blocks } = renderEvent(ev({ type: 'seo_report', category: 'seo', payload: { siteLabel: 'demo.dev', clicks: 10, impressions: 100, product: { signups24h: 3, mrrUsd: 50 }, budget: { spentUsd: 2, capUsd: 25 } } }), { siteLabel: 'demo.dev' });
+    expect(text).toBe('SEO digest · demo.dev — 10c/100i');
+    const json = JSON.stringify(blocks);
+    expect(json).toContain('📈');
+    expect(json).toContain('*SEO digest*');
+    expect(json).toContain('CTR: *10.0%*');
+    expect(json).toContain('Search · last 7 days');
+    // structured product → standard Product section + budget footer
+    expect(json).toContain('Product · last 24h / 7d');
+    expect(json).toContain('signups (24h): *3*');
+    expect(json).toContain('MRR: *$50.00*');
+    expect(json).toContain('Anthropic budget: $2.00 of $25.00 this month');
   });
 
   it('generic', () => {