diff --git a/README.rst b/README.rst
index f5c18f209..f6469318a 100644
--- a/README.rst
+++ b/README.rst
@@ -1,6 +1,6 @@
-======
-Bowtie
-======
+============
+💛 Bowtie
+============
 
 .. image:: ./docs/_static/dreamed.png
   :alt: Bowtie
@@ -32,12 +32,21 @@ Bowtie
 
 |
 
+🟡 What is Bowtie?
+==================
+
 Bowtie is a *meta*-validator of the `JSON Schema specification <https://json-schema.org/>`_, by which we mean it coordinates executing *other* `validator implementations <https://json-schema.org/implementations.html>`_, collecting and reporting on their results.
 
 To do so it defines a simple input/output protocol (specified in `this JSON Schema <https://github.com/bowtie-json-schema/bowtie/blob/main/bowtie/schemas/io.json>`_) which validator implementations can implement, and it provides a CLI which can execute supported implementations.
 
+🟡 Why "Bowtie"?
+================
+
 It's called Bowtie because it fans in lots of JSON then fans out lots of results: ``>·<``.
 Looks like a bowtie, no?
 Also because it's elegant – we hope.
 
+🟨 Documentation
+================
+
 For more information, see `Bowtie's documentation <https://docs.bowtie.report/>`_.