diff --git a/core/management/commands/load_data.py b/core/management/commands/load_data.py
new file mode 100644
index 0000000..bc8516c
--- /dev/null
+++ b/core/management/commands/load_data.py
@@ -0,0 +1,30 @@
+import json
+from django.core.management.base import BaseCommand
+from core.models import Topic, Feedback
+
+class Command(BaseCommand):
+    help = 'Load sample feedback data from JSON file'
+
+    def add_arguments(self, parser):
+        parser.add_argument('--file', type=str, default='data/feedbacks.json')
+
+    def handle(self, *args, **options):
+        try:
+            with open(options['file'], 'r') as f:
+                data = json.load(f)
+                
+            for item in data:
+                topic, _ = Topic.objects.get_or_create(name=item['topic'])
+                Feedback.objects.create(
+                    user_name=item['user_name'],
+                    topic=topic,
+                    content=item['content']
+                )
+                
+            self.stdout.write(
+                self.style.SUCCESS(f'Successfully loaded {len(data)} feedback entries')
+            )
+        except FileNotFoundError:
+            self.stdout.write(
+                self.style.ERROR(f'File {options["file"]} not found')
+            )
\ No newline at end of file