diff --git a/ARCHITECTURE.md b/ARCHITECTURE.md
index e8b1539b..9812d427 100644
--- a/ARCHITECTURE.md
+++ b/ARCHITECTURE.md
@@ -124,7 +124,7 @@
 ### Entry + Build
 - Entry: `dashboard/src/main.js` mounts `App.vue` with router, resources, translation plugin, and socket.
 - Build: `dashboard/vite.config.js` outputs to `buzz/public/dashboard` and updates `buzz/www/dashboard.html`.
-- Base URL: `/dashboard` (router history uses `createWebHistory("/dashboard")`).
+- Base URL: `/b` (router history uses `createWebHistory("/b")`). Old `/dashboard/*` links 301-redirect to `/b/*` via `website_redirects` in `hooks.py`.
 
 ### Routing
 - Public-like flows: booking (`/book-tickets/:eventRoute`) and check-in (`/check-in`).
@@ -237,7 +237,7 @@ erDiagram
   - Update frontend rendering in `CustomFieldInput.vue` and `BookingForm.vue`.
 - Payment flow changes
   - Update `buzz/payments.py` and any event-scoped gateway selection logic.
-  - Ensure payment redirects still land on `/dashboard/...?...success=true`.
+  - Ensure payment redirects still land on `/b/...?...success=true`.
 - Sponsorship flow changes
   - Update `Sponsorship Enquiry` for status transitions and `SponsorshipDetails.vue` for UI state.
   - Verify sponsor creation in `on_payment_authorized`.
diff --git a/buzz/api/__init__.py b/buzz/api/__init__.py
index 1afe277f..20cb4a02 100644
--- a/buzz/api/__init__.py
+++ b/buzz/api/__init__.py
@@ -515,7 +515,7 @@ def process_booking(
 	return {
 		"payment_link": get_payment_link_for_booking(
 			booking.name,
-			redirect_to=f"/dashboard/bookings/{booking.name}?success=true",
+			redirect_to=f"/b/bookings/{booking.name}?success=true",
 			payment_gateway=payment_gateway,
 		)
 	}
@@ -849,7 +849,7 @@ def create_sponsorship_payment_link(enquiry_id: str, tier_id: str, payment_gatew
 	if enquiry.owner != frappe.session.user:
 		frappe.throw(frappe._("Not permitted to create payment for this enquiry"))
 
-	redirect_url = f"/dashboard/account/sponsorships/{enquiry_id}?success=true"
+	redirect_url = f"/b/account/sponsorships/{enquiry_id}?success=true"
 	return get_payment_link_for_sponsorship(
 		enquiry_id, tier_id, redirect_url, payment_gateway=payment_gateway
 	)
diff --git a/buzz/api/auth.py b/buzz/api/auth.py
index a1335646..d5b3ce91 100644
--- a/buzz/api/auth.py
+++ b/buzz/api/auth.py
@@ -16,7 +16,7 @@ def get_login_context(redirect_to: str | None = None):
 	}
 
 	if not redirect_to:
-		redirect_to = frappe.utils.get_url("/dashboard")
+		redirect_to = frappe.utils.get_url("/b")
 
 	social_login_keys = frappe.get_all(
 		"Social Login Key",
diff --git a/buzz/buzz_marketing/doctype/buzz_campaign/buzz_campaign.py b/buzz/buzz_marketing/doctype/buzz_campaign/buzz_campaign.py
index e95827f8..5f7fa662 100644
--- a/buzz/buzz_marketing/doctype/buzz_campaign/buzz_campaign.py
+++ b/buzz/buzz_marketing/doctype/buzz_campaign/buzz_campaign.py
@@ -41,7 +41,7 @@ def validate_crm_installed(self):
 			frappe.throw(_("Please install Frappe CRM to use campaigns feature"))
 
 	def generate_qr_code(self):
-		register_url = f"{frappe.utils.get_url()}/dashboard/register-interest/{self.name}"
+		register_url = f"{frappe.utils.get_url()}/b/register-interest/{self.name}"
 		self.qr_code = generate_qr_code_file(
 			doc=self,
 			data=register_url,
diff --git a/buzz/events/doctype/buzz_event/buzz_event.js b/buzz/events/doctype/buzz_event/buzz_event.js
index 31330538..c5dfcf6f 100644
--- a/buzz/events/doctype/buzz_event/buzz_event.js
+++ b/buzz/events/doctype/buzz_event/buzz_event.js
@@ -292,7 +292,7 @@ function show_save_as_template_dialog(frm) {
 frappe.ui.form.on("Buzz Event Form", {
 	copy_to_clipboard(frm, cdt, cdn) {
 		const row = frappe.get_doc(cdt, cdn);
-		const url = `${window.location.origin}/dashboard/events/${frm.doc.route}/forms/${row.route}`;
+		const url = `${window.location.origin}/b/${frm.doc.route}/${row.route}`;
 		navigator.clipboard.writeText(url);
 		frappe.show_alert({ message: __("Link copied!"), indicator: "green" });
 	},
@@ -307,11 +307,11 @@ frappe.ui.form.on("Buzz Event", {
 		}
 
 		if (frm.doc.route) {
-			frm.add_web_link(`/dashboard/book-tickets/${frm.doc.route}`, "View Registration Page");
+			frm.add_web_link(`/b/register/${frm.doc.route}`, "View Registration Page");
 		}
 
 		if (!frm.is_new()) {
-			frm.add_web_link(`/dashboard/check-in/${frm.doc.name}`, __("Open Check-in"));
+			frm.add_web_link(`/b/check-in/${frm.doc.name}`, __("Open Check-in"));
 		}
 
 		const button_label = frm.doc.is_published ? __("Unpublish") : __("Publish");
diff --git a/buzz/events/doctype/buzz_event/buzz_event.py b/buzz/events/doctype/buzz_event/buzz_event.py
index 22f9ff33..1738e112 100644
--- a/buzz/events/doctype/buzz_event/buzz_event.py
+++ b/buzz/events/doctype/buzz_event/buzz_event.py
@@ -10,6 +10,19 @@
 from buzz.api.forms import validate_excluded_fields
 from buzz.utils import only_if_app_installed
 
+# Top-level dashboard route segments (/b/<segment>) an event route must not shadow.
+RESERVED_EVENT_ROUTES = {
+	"account",
+	"bookings",
+	"tickets",
+	"register",
+	"register-interest",
+	"check-in",
+	"book-tickets",
+	"event-proposal",
+	"events",
+}
+
 
 class BuzzEvent(Document):
 	# begin: auto-generated types
@@ -145,6 +158,11 @@ def validate_route(self):
 			route = frappe.website.utils.cleanup_page_name(self.title).replace("_", "-")
 			self.route = append_number_if_name_exists("Buzz Event", route, fieldname="route")
 
+		if self.route in RESERVED_EVENT_ROUTES:
+			frappe.throw(
+				_("'{0}' is a reserved route and cannot be used as an event route.").format(self.route)
+			)
+
 	def validate_guest_verification_config(self):
 		"""Ensure email/SMS is configured when OTP verification is enabled."""
 		if frappe.in_test or not self.allow_guest_booking:
diff --git a/buzz/hooks.py b/buzz/hooks.py
index 147d5df6..d08ef09e 100644
--- a/buzz/hooks.py
+++ b/buzz/hooks.py
@@ -18,7 +18,15 @@
 
 
 website_route_rules = [
-	{"from_route": "/dashboard/<path:app_path>", "to_route": "dashboard"},
+	{"from_route": "/b/<path:app_path>", "to_route": "dashboard"},
+]
+
+# Keep old /dashboard/* links working: redirect to the shortened /b/* scheme.
+# Ordered specific -> catch-all; the first matching source wins.
+website_redirects = [
+	{"source": r"/dashboard/events/([^/]+)/forms/([^/]+)", "target": r"/b/\1/\2"},
+	{"source": r"/dashboard/book-tickets/(.+)", "target": r"/b/register/\1"},
+	{"source": r"/dashboard/(.*)", "target": r"/b/\1"},
 ]
 
 # Scheduled Tasks
diff --git a/buzz/proposals/doctype/sponsorship_enquiry/sponsorship_enquiry.py b/buzz/proposals/doctype/sponsorship_enquiry/sponsorship_enquiry.py
index 65d899fc..eb5975e7 100644
--- a/buzz/proposals/doctype/sponsorship_enquiry/sponsorship_enquiry.py
+++ b/buzz/proposals/doctype/sponsorship_enquiry/sponsorship_enquiry.py
@@ -115,7 +115,7 @@ def send_pitch_deck(self, now=False):
 	def send_approval_notification(self):
 		event = frappe.get_cached_doc("Buzz Event", self.event)
 		host_name = event.host or "The Event Team"
-		dashboard_link = get_url(f"/dashboard/account/sponsorships/{self.name}")
+		dashboard_link = get_url(f"/b/account/sponsorships/{self.name}")
 
 		subject = f"[Payment Pending] Your Sponsorship for {event.title} has been Approved!"
 		message = f"""
diff --git a/buzz/ticketing/doctype/event_ticket/event_ticket.py b/buzz/ticketing/doctype/event_ticket/event_ticket.py
index 9f5f6528..9b55e0b5 100644
--- a/buzz/ticketing/doctype/event_ticket/event_ticket.py
+++ b/buzz/ticketing/doctype/event_ticket/event_ticket.py
@@ -87,7 +87,7 @@ def send_user_invitation(self):
 		invite_by_email(
 			emails=self.attendee_email,
 			roles=["Buzz User"],
-			redirect_to_path="/dashboard/account/tickets",
+			redirect_to_path="/b/account/tickets",
 			app_name="buzz",
 		)
 
diff --git a/dashboard/src/router.ts b/dashboard/src/router.ts
index a782dfcf..57011067 100644
--- a/dashboard/src/router.ts
+++ b/dashboard/src/router.ts
@@ -14,7 +14,7 @@ const routes: RouteRecordRaw[] = [
 		component: () => import("@/pages/CheckInScanner.vue"),
 	},
 	{
-		path: "/book-tickets/:eventRoute",
+		path: "/register/:eventRoute",
 		props: true,
 		name: "event-booking",
 		meta: { isPublic: true },
@@ -26,19 +26,21 @@ const routes: RouteRecordRaw[] = [
 		meta: { isPublic: true },
 		component: () => import("@/pages/EventProposalForm.vue"),
 	},
-	{
-		path: "/events/:eventRoute/forms/:formRoute",
-		props: true,
-		name: "custom-form",
-		meta: { isPublic: true },
-		component: () => import("@/pages/CustomFormPage.vue"),
-	},
 	{
 		path: "/register-interest/:campaign",
 		props: true,
 		name: "register-interest",
 		component: () => import("@/pages/RegisterInterest.vue"),
 	},
+	// Back-compat: old in-app paths redirect to the shortened scheme.
+	{
+		path: "/book-tickets/:eventRoute",
+		redirect: (to) => ({ name: "event-booking", params: to.params }),
+	},
+	{
+		path: "/events/:eventRoute/forms/:formRoute",
+		redirect: (to) => ({ name: "custom-form", params: to.params }),
+	},
 	{
 		path: "/bookings",
 		name: "bookings-tab",
@@ -113,10 +115,19 @@ const routes: RouteRecordRaw[] = [
 			},
 		],
 	},
+	// Event custom form: /b/<event>/<form>. Declared last — two dynamic segments,
+	// so it only matches after every static route above has been ruled out.
+	{
+		path: "/:eventRoute/:formRoute",
+		props: true,
+		name: "custom-form",
+		meta: { isPublic: true },
+		component: () => import("@/pages/CustomFormPage.vue"),
+	},
 ]
 
 const router = createRouter({
-	history: createWebHistory("/dashboard"),
+	history: createWebHistory("/b"),
 	routes,
 })
 
diff --git a/e2e/pages/booking.page.ts b/e2e/pages/booking.page.ts
index 3f3dbbaf..9163d122 100644
--- a/e2e/pages/booking.page.ts
+++ b/e2e/pages/booking.page.ts
@@ -37,7 +37,7 @@ export class BookingPage {
 
 	// Navigate to the booking page for a specific event.
 	async goto(eventRoute: string): Promise<void> {
-		await this.page.goto(`/dashboard/book-tickets/${eventRoute}`);
+		await this.page.goto(`/b/register/${eventRoute}`);
 		await this.page.waitForLoadState("networkidle");
 	}
 
diff --git a/e2e/pages/custom-form.page.ts b/e2e/pages/custom-form.page.ts
index 217110fa..545c9db6 100644
--- a/e2e/pages/custom-form.page.ts
+++ b/e2e/pages/custom-form.page.ts
@@ -18,7 +18,7 @@ export class CustomFormPage {
 	}
 
 	async goto(eventRoute: string, formRoute: string): Promise<void> {
-		await this.page.goto(`/dashboard/events/${eventRoute}/forms/${formRoute}`);
+		await this.page.goto(`/b/${eventRoute}/${formRoute}`);
 		await this.page.waitForLoadState("networkidle");
 	}
 
diff --git a/e2e/pages/event-proposal.page.ts b/e2e/pages/event-proposal.page.ts
index ec6b3dec..4a925011 100644
--- a/e2e/pages/event-proposal.page.ts
+++ b/e2e/pages/event-proposal.page.ts
@@ -16,7 +16,7 @@ export class EventProposalPage {
 	}
 
 	async goto(): Promise<void> {
-		await this.page.goto("/dashboard/event-proposal");
+		await this.page.goto("/b/event-proposal");
 		await this.page.waitForLoadState("networkidle");
 	}
 
diff --git a/e2e/tests/auth.spec.ts b/e2e/tests/auth.spec.ts
index b6d4823e..eea1c338 100644
--- a/e2e/tests/auth.spec.ts
+++ b/e2e/tests/auth.spec.ts
@@ -8,7 +8,7 @@ import { isLoggedIn } from "../helpers";
 test.describe("Authentication - Pre-authenticated", () => {
 	test("should access buzz when authenticated", async ({ page }) => {
 		// Already authenticated via setup project
-		await page.goto("/dashboard/");
+		await page.goto("/b/");
 		await page.waitForLoadState("networkidle");
 
 		// Should not be redirected to login
@@ -51,7 +51,7 @@ test.describe("Authentication - Fresh state", () => {
 	});
 
 	test("should show login button when not authenticated", async ({ page }) => {
-		await page.goto("/dashboard");
+		await page.goto("/b");
 		await page.waitForLoadState("networkidle");
 
 		await expect(page.getByRole("button", { name: "Log In" }).first()).toBeVisible();
diff --git a/e2e/tests/event.setup.ts b/e2e/tests/event.setup.ts
index 90af6ef9..4f64fa8a 100644
--- a/e2e/tests/event.setup.ts
+++ b/e2e/tests/event.setup.ts
@@ -109,5 +109,5 @@ setup("create test event for booking", async ({ request }) => {
 	});
 	console.log(`Created Ticket Add-on: ${addOn.name}`);
 
-	console.log(`Test event setup complete! Route: /dashboard/book-tickets/${testEventRoute}`);
+	console.log(`Test event setup complete! Route: /b/register/${testEventRoute}`);
 });
diff --git a/e2e/tests/login-modal.spec.ts b/e2e/tests/login-modal.spec.ts
index b5593b91..b578a479 100644
--- a/e2e/tests/login-modal.spec.ts
+++ b/e2e/tests/login-modal.spec.ts
@@ -7,7 +7,7 @@ test.describe("Login Modal", () => {
 	test.use({ storageState: { cookies: [], origins: [] } });
 
 	test("email/password login via modal", async ({ page }) => {
-		await page.goto("/dashboard");
+		await page.goto("/b");
 		await page.waitForLoadState("networkidle");
 		await page.getByRole("button", { name: "Log In" }).first().click();
 		await expect(page.getByRole("dialog")).toBeVisible();
@@ -20,7 +20,7 @@ test.describe("Login Modal", () => {
 	});
 
 	test("shows error for invalid credentials", async ({ page }) => {
-		await page.goto("/dashboard");
+		await page.goto("/b");
 		await page.waitForLoadState("networkidle");
 
 		await page.getByRole("button", { name: "Log In" }).first().click();
diff --git a/e2e/tests/offline-payment.spec.ts b/e2e/tests/offline-payment.spec.ts
index 7e553ae6..c4b83b5b 100644
--- a/e2e/tests/offline-payment.spec.ts
+++ b/e2e/tests/offline-payment.spec.ts
@@ -74,7 +74,7 @@ test.describe("Booking Details - Offline Payment", () => {
 	test("shows verification pending status", async ({ page }) => {
 		// This test assumes a booking already exists
 		// Navigate to bookings list
-		await page.goto("/dashboard/bookings");
+		await page.goto("/b/bookings");
 		await page.waitForLoadState("networkidle");
 
 		// Look for verification pending badge