diff --git a/py/BUILD.bazel b/py/BUILD.bazel
index 6f8acb3a..210cb040 100644
--- a/py/BUILD.bazel
+++ b/py/BUILD.bazel
@@ -12,7 +12,6 @@ bzl_library(
     srcs = ["defs.bzl"],
     visibility = ["//visibility:public"],
     deps = [
-        "//py/private:py_binary",
         "//py/private:py_image_layer",
         "//py/private:py_library",
         "//py/private:py_pex_binary",
@@ -21,6 +20,7 @@ bzl_library(
         "//py/private:py_wheel",
         "//py/private:virtual",
         "//py/private/py_venv",
+        "//py/private/py_venv:py_venv_exec",
         "@bazel_lib//lib:utils",
     ],
 )
diff --git a/py/defs.bzl b/py/defs.bzl
index 60b17092..e15c718c 100644
--- a/py/defs.bzl
+++ b/py/defs.bzl
@@ -13,7 +13,6 @@ python.toolchain(python_version = "3.9", is_default = True)
 ```
 """
 
-load("//py/private:py_binary.bzl", _py_venv_exec = "py_venv_exec", _py_venv_exec_test = "py_venv_exec_test")
 load("//py/private:py_image_layer.bzl", _py_image_layer = "py_image_layer")
 load("//py/private:py_library.bzl", _py_library = "py_library")
 load("//py/private:py_pex_binary.bzl", _py_pex_binary = "py_pex_binary")
@@ -26,6 +25,7 @@ load(
     _py_venv = "py_venv",
     _py_venv_link = "py_venv_link",
 )
+load("//py/private/py_venv:py_venv_exec.bzl", _py_venv_exec = "py_venv_exec", _py_venv_exec_test = "py_venv_exec_test")
 
 py_pex_binary = _py_pex_binary
 py_pytest_main = _py_pytest_main
diff --git a/py/private/BUILD.bazel b/py/private/BUILD.bazel
index f8e3d802..f30f8a33 100644
--- a/py/private/BUILD.bazel
+++ b/py/private/BUILD.bazel
@@ -5,11 +5,8 @@ package(default_visibility = ["//py:__subpackages__"])
 
 exports_files(
     [
-        "run.tmpl.sh",
         "pytest.py.tmpl",
         "pytest_main.py",
-        "venv_activate.tmpl.sh",
-        "_virtualenv.py",
         "modify_mtree.awk",
     ],
     visibility = ["//visibility:public"],
@@ -43,23 +40,6 @@ bzl_library(
     ],
 )
 
-bzl_library(
-    name = "py_binary",
-    srcs = ["py_binary.bzl"],
-    deps = [
-        ":pth",
-        ":py_library",
-        "@bazel_lib//lib:expand_make_vars",
-        "@bazel_lib//lib:paths",
-    ],
-)
-
-bzl_library(
-    name = "venv",
-    srcs = ["venv.bzl"],
-    deps = [":py_library"],
-)
-
 bzl_library(
     name = "py_library",
     srcs = ["py_library.bzl"],
diff --git a/py/private/py_venv/BUILD.bazel b/py/private/py_venv/BUILD.bazel
index ed6d42ec..63b53a2f 100644
--- a/py/private/py_venv/BUILD.bazel
+++ b/py/private/py_venv/BUILD.bazel
@@ -5,8 +5,11 @@ load("//py:defs.bzl", "py_test")
 package(default_visibility = ["//py:__subpackages__"])
 
 exports_files([
-    "venv.tmpl.sh",
+    "_virtualenv.py",
     "link.py",
+    "run.tmpl.sh",
+    "venv.tmpl.sh",
+    "venv_activate.tmpl.sh",
 ])
 
 bool_flag(
@@ -39,16 +42,34 @@ bzl_library(
     ],
 )
 
+bzl_library(
+    name = "venv",
+    srcs = ["venv.bzl"],
+    deps = ["//py/private:py_library"],
+)
+
+bzl_library(
+    name = "py_venv_exec",
+    srcs = ["py_venv_exec.bzl"],
+    deps = [
+        ":types",
+        "//py/private:py_library",
+        "//py/private:py_semantics",
+        "@bazel_lib//lib:expand_make_vars",
+        "@bazel_lib//lib:paths",
+    ],
+)
+
 bzl_library(
     name = "py_venv",
     srcs = ["py_venv.bzl"],
     deps = [
-        ":types.bzl",
-        "//py/private:providers",
+        ":py_venv_exec",
+        ":types",
+        ":venv",
         "//py/private:py_library",
         "//py/private:py_semantics",
         "//py/private:transitions",
-        "//py/private:venv",
         "//py/private/toolchain:types",
         "@bazel_lib//lib:expand_make_vars",
         "@bazel_lib//lib:paths",
diff --git a/py/private/_virtualenv.py b/py/private/py_venv/_virtualenv.py
similarity index 100%
rename from py/private/_virtualenv.py
rename to py/private/py_venv/_virtualenv.py
diff --git a/py/private/py_venv/py_venv.bzl b/py/private/py_venv/py_venv.bzl
index f8eb01dd..10dab878 100644
--- a/py/private/py_venv/py_venv.bzl
+++ b/py/private/py_venv/py_venv.bzl
@@ -20,19 +20,19 @@
   your IDE a stable `.venv` symlink to point at.
 
 Shared venv-assembly logic lives in
-`//py/private:venv.bzl::assemble_venv`. See that file's header for the
+`//py/private/py_venv:venv.bzl::assemble_venv`. See that file's header for the
 layout details.
 """
 
 load("@bazel_lib//lib:expand_make_vars.bzl", "expand_locations", "expand_variables")
 load("@bazel_lib//lib:paths.bzl", "BASH_RLOCATION_FUNCTION", "to_rlocation_path")
-load("//py/private:py_binary.bzl", _py_venv_exec = "py_venv_exec")
 load("//py/private:py_library.bzl", _py_library = "py_library_utils")
 load("//py/private:py_semantics.bzl", _py_semantics = "semantics")
 load("//py/private:transitions.bzl", "python_version_transition")
-load("//py/private:venv.bzl", "assemble_venv")
 load("//py/private/toolchain:types.bzl", "PY_TOOLCHAIN")
+load(":py_venv_exec.bzl", _py_venv_exec = "py_venv_exec")
 load(":types.bzl", "VirtualenvInfo")
+load(":venv.bzl", "assemble_venv")
 
 def _interpreter_flags(ctx, include_main = False):
     py_toolchain = _py_semantics.resolve_toolchain(ctx)
@@ -41,7 +41,7 @@ def _interpreter_flags(ctx, include_main = False):
     # py_venv strips `-I` so the interpreter picks up PYTHONPATH and
     # script dir — useful when users `bazel run` the venv for an
     # interactive python session and want their shell's env to apply.
-    # The per-binary py_binary launcher keeps `-I` (see py_binary.bzl).
+    # The per-binary py_binary launcher keeps `-I` (see py_venv_exec.bzl).
     args = [it for it in args if it not in ["-I"]]
 
     if include_main and hasattr(ctx.file, "main") and ctx.file.main:
@@ -150,7 +150,7 @@ def _py_venv_rule_impl(ctx):
         # Forwarded to the sibling py_binary/py_test consumer (created
         # by `expose_venv = True`) so env vars declared on the venv
         # apply to the binary using it. The binary's own `env` wins on
-        # key conflicts; see py_binary.bzl.
+        # key conflicts; see py_venv_exec.bzl.
         RunEnvironmentInfo(
             environment = passed_env,
             inherited_environment = ctx.attr.env_inherit,
@@ -224,7 +224,7 @@ environment. Forwarded to the sibling py_binary/py_test consumer
     ),
     "_run_tmpl": attr.label(
         allow_single_file = True,
-        default = "//py/private/py_venv:venv.tmpl.sh",
+        default = ":venv.tmpl.sh",
     ),
     "_runfiles_lib": attr.label(
         default = "@bazel_tools//tools/bash/runfiles",
@@ -237,11 +237,11 @@ environment. Forwarded to the sibling py_binary/py_test consumer
     # Shared with py_binary via the venv-assembly helper.
     "_venv_activate_tmpl": attr.label(
         allow_single_file = True,
-        default = "//py/private:venv_activate.tmpl.sh",
+        default = ":venv_activate.tmpl.sh",
     ),
     "_virtualenv_shim": attr.label(
         allow_single_file = True,
-        default = "//py/private:_virtualenv.py",
+        default = ":_virtualenv.py",
     ),
 })
 
@@ -379,7 +379,7 @@ def py_venv_link(name, venv, link_name = None, **kwargs):
             target's package + venv name.
         **kwargs: Forwarded to the underlying `py_binary`.
     """
-    link_script = str(Label("//py/private/py_venv:link.py"))
+    link_script = str(Label(":link.py"))
     _py_venv_exec(
         name = name,
         main = link_script,
diff --git a/py/private/py_binary.bzl b/py/private/py_venv/py_venv_exec.bzl
similarity index 98%
rename from py/private/py_binary.bzl
rename to py/private/py_venv/py_venv_exec.bzl
index 827bf9bf..d5221c6f 100644
--- a/py/private/py_binary.bzl
+++ b/py/private/py_venv/py_venv_exec.bzl
@@ -6,14 +6,12 @@ internal `venv` attr) and exec its `bin/python`. The public
 attrs to the auto-generated sibling.
 """
 
-# TODO: rename this file to py_venv_exec.bzl.
-
 load("@bazel_lib//lib:expand_make_vars.bzl", "expand_locations", "expand_variables")
 load("@bazel_lib//lib:paths.bzl", "BASH_RLOCATION_FUNCTION", "to_rlocation_path")
 load("@rules_python//python:defs.bzl", "PyInfo")
 load("//py/private:py_library.bzl", _py_library = "py_library_utils")
 load("//py/private:py_semantics.bzl", _py_semantics = "semantics")
-load("//py/private/py_venv:types.bzl", "VirtualenvInfo")
+load(":types.bzl", "VirtualenvInfo")
 
 def _dict_to_exports(env):
     return [
@@ -182,7 +180,7 @@ match their historical permissive behaviour.""",
     ),
     "_run_tmpl": attr.label(
         allow_single_file = True,
-        default = "//py/private:run.tmpl.sh",
+        default = ":run.tmpl.sh",
     ),
     "_runfiles_lib": attr.label(
         default = "@bazel_tools//tools/bash/runfiles",
diff --git a/py/private/run.tmpl.sh b/py/private/py_venv/run.tmpl.sh
similarity index 100%
rename from py/private/run.tmpl.sh
rename to py/private/py_venv/run.tmpl.sh
diff --git a/py/private/venv.bzl b/py/private/py_venv/venv.bzl
similarity index 100%
rename from py/private/venv.bzl
rename to py/private/py_venv/venv.bzl
diff --git a/py/private/venv_activate.tmpl.sh b/py/private/py_venv/venv_activate.tmpl.sh
similarity index 100%
rename from py/private/venv_activate.tmpl.sh
rename to py/private/py_venv/venv_activate.tmpl.sh