diff --git a/gallery.html b/gallery.html
index da7c5d8..e11871e 100644
--- a/gallery.html
+++ b/gallery.html
@@ -2,7 +2,22 @@
 <html lang="en">
 
 <head>
-    <title>UNITES Lab - Gallery</title>
+    <!-- SEO:auto:start -->
+    <title>Gallery | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)</title>
+    <meta name="description" content="Photos and moments from UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill).">
+    <meta name="robots" content="index, follow">
+    <link rel="canonical" href="https://unites-lab.github.io/gallery.html">
+    <meta property="og:type" content="website">
+    <meta property="og:site_name" content="UNITES Lab">
+    <meta property="og:title" content="Gallery | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta property="og:description" content="Photos and moments from UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill).">
+    <meta property="og:url" content="https://unites-lab.github.io/gallery.html">
+    <meta property="og:image" content="https://unites-lab.github.io/unites-logo.png">
+    <meta name="twitter:card" content="summary">
+    <meta name="twitter:title" content="Gallery | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta name="twitter:description" content="Photos and moments from UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill).">
+    <meta name="twitter:image" content="https://unites-lab.github.io/unites-logo.png">
+    <!-- SEO:auto:end -->
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
     <meta name="view-transition" content="same-origin">
diff --git a/group.html b/group.html
index 30f8e44..faf4128 100644
--- a/group.html
+++ b/group.html
@@ -2,7 +2,22 @@
 <html lang="en">
 
 <head>
-    <title>UNITES Lab</title>
+    <!-- SEO:auto:start -->
+    <title>People | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)</title>
+    <meta name="description" content="Members of UNITES Lab at UNC-Chapel Hill, directed by Prof. Tianlong Chen: PhD students, postdocs, and collaborators in trustworthy and efficient ML.">
+    <meta name="robots" content="index, follow">
+    <link rel="canonical" href="https://unites-lab.github.io/group.html">
+    <meta property="og:type" content="website">
+    <meta property="og:site_name" content="UNITES Lab">
+    <meta property="og:title" content="People | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta property="og:description" content="Members of UNITES Lab at UNC-Chapel Hill, directed by Prof. Tianlong Chen: PhD students, postdocs, and collaborators in trustworthy and efficient ML.">
+    <meta property="og:url" content="https://unites-lab.github.io/group.html">
+    <meta property="og:image" content="https://unites-lab.github.io/unites-logo.png">
+    <meta name="twitter:card" content="summary">
+    <meta name="twitter:title" content="People | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta name="twitter:description" content="Members of UNITES Lab at UNC-Chapel Hill, directed by Prof. Tianlong Chen: PhD students, postdocs, and collaborators in trustworthy and efficient ML.">
+    <meta name="twitter:image" content="https://unites-lab.github.io/unites-logo.png">
+    <!-- SEO:auto:end -->
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
     <meta name="view-transition" content="same-origin">
diff --git a/index.html b/index.html
index 29b2a5e..fd44da0 100644
--- a/index.html
+++ b/index.html
@@ -2,7 +2,49 @@
 <html lang="en">
 
 <head>
-<title>UNITES Lab</title>
+<!-- SEO:auto:start -->
+    <title>UNITES Lab | Prof. Tianlong Chen's Group at UNC-Chapel Hill</title>
+    <meta name="description" content="UNITES Lab at UNC-Chapel Hill, directed by Prof. Tianlong Chen, builds accurate, trustworthy, and efficient machine learning systems for AI and science: efficient deep learning, trustworthy AI, LLMs, and AI for science.">
+    <meta name="robots" content="index, follow">
+    <link rel="canonical" href="https://unites-lab.github.io/">
+    <meta property="og:type" content="website">
+    <meta property="og:site_name" content="UNITES Lab">
+    <meta property="og:title" content="UNITES Lab | Prof. Tianlong Chen's Group at UNC-Chapel Hill">
+    <meta property="og:description" content="UNITES Lab at UNC-Chapel Hill, directed by Prof. Tianlong Chen, builds accurate, trustworthy, and efficient machine learning systems for AI and science: efficient deep learning, trustworthy AI, LLMs, and AI for science.">
+    <meta property="og:url" content="https://unites-lab.github.io/">
+    <meta property="og:image" content="https://unites-lab.github.io/unites-logo.png">
+    <meta name="twitter:card" content="summary">
+    <meta name="twitter:title" content="UNITES Lab | Prof. Tianlong Chen's Group at UNC-Chapel Hill">
+    <meta name="twitter:description" content="UNITES Lab at UNC-Chapel Hill, directed by Prof. Tianlong Chen, builds accurate, trustworthy, and efficient machine learning systems for AI and science: efficient deep learning, trustworthy AI, LLMs, and AI for science.">
+    <meta name="twitter:image" content="https://unites-lab.github.io/unites-logo.png">
+    <script type="application/ld+json">
+    {
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+      "alternateName": ["UNITES", "University of North Carolina, AI Trustworthiness, Efficiency, and for Science"],
+      "url": "https://unites-lab.github.io/",
+      "logo": "https://unites-lab.github.io/unites-logo.png",
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+        "@type": "Person",
+        "name": "Tianlong Chen",
+        "jobTitle": "Assistant Professor of Computer Science",
+        "url": "https://tianlong-chen.github.io/",
+        "sameAs": "https://scholar.google.com/citations?user=LE3ctn0AAAAJ"
+      },
+      "sameAs": [
+        "https://github.com/UNITES-Lab",
+        "https://tianlong-chen.github.io/"
+      ]
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+    </script>
+    <!-- SEO:auto:end -->
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
     <meta name="view-transition" content="same-origin">
diff --git a/publication.html b/publication.html
index 5a79aa9..d495b75 100644
--- a/publication.html
+++ b/publication.html
@@ -2,7 +2,22 @@
 <html lang="en">
 
 <head>
-    <title>UNITES Lab</title>
+    <!-- SEO:auto:start -->
+    <title>Publications | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)</title>
+    <meta name="description" content="Selected publications from UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill) in efficient deep learning, trustworthy AI, large language models, AI for science, and computer vision &amp; multimodal learning.">
+    <meta name="robots" content="index, follow">
+    <link rel="canonical" href="https://unites-lab.github.io/publication.html">
+    <meta property="og:type" content="website">
+    <meta property="og:site_name" content="UNITES Lab">
+    <meta property="og:title" content="Publications | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta property="og:description" content="Selected publications from UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill) in efficient deep learning, trustworthy AI, large language models, AI for science, and computer vision &amp; multimodal learning.">
+    <meta property="og:url" content="https://unites-lab.github.io/publication.html">
+    <meta property="og:image" content="https://unites-lab.github.io/unites-logo.png">
+    <meta name="twitter:card" content="summary">
+    <meta name="twitter:title" content="Publications | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta name="twitter:description" content="Selected publications from UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill) in efficient deep learning, trustworthy AI, large language models, AI for science, and computer vision &amp; multimodal learning.">
+    <meta name="twitter:image" content="https://unites-lab.github.io/unites-logo.png">
+    <!-- SEO:auto:end -->
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
     <meta name="view-transition" content="same-origin">
diff --git a/research.html b/research.html
index f3a0ed6..e3ece2b 100644
--- a/research.html
+++ b/research.html
@@ -2,7 +2,22 @@
 <html lang="en">
 
 <head>
-    <title>UNITES Lab</title>
+    <!-- SEO:auto:start -->
+    <title>Research | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)</title>
+    <meta name="description" content="Research at UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill): efficient deep learning, trustworthy AI, large language models &amp; agents, and AI for science.">
+    <meta name="robots" content="index, follow">
+    <link rel="canonical" href="https://unites-lab.github.io/research.html">
+    <meta property="og:type" content="website">
+    <meta property="og:site_name" content="UNITES Lab">
+    <meta property="og:title" content="Research | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta property="og:description" content="Research at UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill): efficient deep learning, trustworthy AI, large language models &amp; agents, and AI for science.">
+    <meta property="og:url" content="https://unites-lab.github.io/research.html">
+    <meta property="og:image" content="https://unites-lab.github.io/unites-logo.png">
+    <meta name="twitter:card" content="summary">
+    <meta name="twitter:title" content="Research | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta name="twitter:description" content="Research at UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill): efficient deep learning, trustworthy AI, large language models &amp; agents, and AI for science.">
+    <meta name="twitter:image" content="https://unites-lab.github.io/unites-logo.png">
+    <!-- SEO:auto:end -->
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
     <meta name="view-transition" content="same-origin">
diff --git a/resource.html b/resource.html
index aa1c280..00131ec 100644
--- a/resource.html
+++ b/resource.html
@@ -2,7 +2,22 @@
 <html lang="en">
 
 <head>
-    <title>UNITES Lab</title>
+    <!-- SEO:auto:start -->
+    <title>Resources | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)</title>
+    <meta name="description" content="Resources and tools shared by UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill).">
+    <meta name="robots" content="index, follow">
+    <link rel="canonical" href="https://unites-lab.github.io/resource.html">
+    <meta property="og:type" content="website">
+    <meta property="og:site_name" content="UNITES Lab">
+    <meta property="og:title" content="Resources | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta property="og:description" content="Resources and tools shared by UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill).">
+    <meta property="og:url" content="https://unites-lab.github.io/resource.html">
+    <meta property="og:image" content="https://unites-lab.github.io/unites-logo.png">
+    <meta name="twitter:card" content="summary">
+    <meta name="twitter:title" content="Resources | UNITES Lab (Tianlong Chen, UNC-Chapel Hill)">
+    <meta name="twitter:description" content="Resources and tools shared by UNITES Lab (Prof. Tianlong Chen, UNC-Chapel Hill).">
+    <meta name="twitter:image" content="https://unites-lab.github.io/unites-logo.png">
+    <!-- SEO:auto:end -->
     <meta charset="utf-8">
     <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
     <meta name="view-transition" content="same-origin">
diff --git a/robots.txt b/robots.txt
new file mode 100644
index 0000000..fcb27e6
--- /dev/null
+++ b/robots.txt
@@ -0,0 +1,4 @@
+User-agent: *
+Allow: /
+
+Sitemap: https://unites-lab.github.io/sitemap.xml
diff --git a/sitemap.xml b/sitemap.xml
new file mode 100644
index 0000000..f154869
--- /dev/null
+++ b/sitemap.xml
@@ -0,0 +1,9 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+  <url><loc>https://unites-lab.github.io/</loc><changefreq>monthly</changefreq><priority>1.0</priority></url>
+  <url><loc>https://unites-lab.github.io/publication.html</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
+  <url><loc>https://unites-lab.github.io/research.html</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
+  <url><loc>https://unites-lab.github.io/group.html</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
+  <url><loc>https://unites-lab.github.io/gallery.html</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
+  <url><loc>https://unites-lab.github.io/resource.html</loc><changefreq>monthly</changefreq><priority>0.8</priority></url>
+</urlset>
