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Content Distribution Plan

Organic Channels

  • Google Search: submit sitemap, monitor Search Console, improve pages with high impressions and low CTR.
  • LinkedIn: weekly HR operations posts based on Knowledge Hub content and launch lessons.
  • Reddit and HR communities: contribute useful answers first; do not drop promotional links without context.
  • HR Slack/Discord communities: participate before sharing Atlas HR content.
  • Hacker News: reserve for a focused Show HN or major milestone.

Nigerian Launch Focus

  • LinkedIn posts for Nigerian HR operators and founders.
  • HR Connect Nigeria, NigeriaHR, Lagos HR Network, and local HR groups.
  • Lagos and Abuja HR events.
  • Local press angles for African SaaS and practical AI for HR teams.

Partnerships

  • Guest posts with HR newsletters and HR operators.
  • Cross-promotion with non-competing tools, podcasts, and communities.
  • Apply for HR certification partnerships once learning content is deep enough.

Paid Channels After Launch

  • Google Ads for long-tail HR document and policy queries.
  • LinkedIn Ads for employer brand and HR manager segments.
  • Sponsorships in HR newsletters once activation and conversion are proven.

Four-Week Refinement Loop

After four weeks of production data:

  1. Improve the top 10 pages by traffic for conversion.
  2. Rewrite titles/descriptions for high-impression, low-CTR queries.
  3. Fix pages with high exit rates.
  4. Add internal links to orphan or low-discovery pages.
  5. Use support tickets and search queries to choose the next content drop.