What does ATC look/feel/sound like? A Brand Guide helps:
- Ensure consistency
- Build recognition/trust
- Streamline communication
- Define brand identify
Although this is not a physical brand with tangible products, a brand guide will strengthen ATC particularly in Voice and Design.
Voice: Clear consistent messaging of WHO, WHAT, WHY and HOW
Design: Print, website, social, badges
What does ATC look/feel/sound like? A Brand Guide helps:
Although this is not a physical brand with tangible products, a brand guide will strengthen ATC particularly in Voice and Design.
Voice: Clear consistent messaging of WHO, WHAT, WHY and HOW
Design: Print, website, social, badges